The Fastest Way to Grow Is Simpler Than You Think | Ep 858
episodePreviously titled “The Fastest Way to Grow Is Simpler Than You Think | Ep 887” — renamed by the publisher on Aug 2, 2026
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What key advice does Alex Hormozi give to entrepreneurs?
Everything that you spend your time on that is not interviewing to get this setter and get them trained up are things that are not going to double the business. Let's do A's and Q's. Hello.
Hey, my name is Joe Reed. I own Genesis Family Healthcare. I have been in primary care for the last 20 years, 16 in my own business. In the last two years, I've changed to a direct primary care model, which is basically a membership model, much like a gym membership model. So my revenue was $2 million last year, 15% profits. I do kind of live through my business too, so that kind of helps out. So the thing that I would really like to know is what is the marketing strategy or the marketing strategy model that you would advise me to grow my business?
You want to double because I overheard you earlier. What sales velocity right now? How many customers are you selling per week, per month?
I have around 2000 per year.
Per year. Okay. So, so 40 a week, roughly. Okay. So 40 new patients a week are coming in. What's the way that you're getting customers right now?
No, it's, it's, it's not the new patients that are coming in. I have 2000 patients. What's sales velocity? So what's new? Sales velocity is probably around seven to eight a month.
Seven to eight a month. Okay. Got it. So you have really good patient stick, obviously, if you're at a thousand and you can. That's great. Okay. So the seven to eight a month that are coming in, is that just word of mouth?
We did a pretty good marketing turn in the fall. Spent a lot of money on some things. I think we put the cart before the horse a little bit. Okay. As far as just going online and really marketing Google ads. What did you do?
So it was PVC?
Yes. And then Facebook and Instagram. Did you hire an agency? We did.
Okay. How did that work?
Uh, got a lot of people at the top of the funnel and we did not close.
Okay.
So we know what our issue was at that time.
So what was the issue?
I think follow-up as much as anything. Yeah. Because most people in our town kind of knows our, they know our brand. Yeah. So, or they know who I am. Sure. So, so yeah, I think it's close as much as anything.
Yeah. So what stops you from doing that again and now working the leads this time?
people. Okay. Getting the right people. Okay. You know, a lot of answers, a lot of questions have been answered since being here.
How can Joe increase his patient acquisition?
No, you're good. I mean, that's, I mean, that's the, that's the hope.
Exactly. Yeah. So it really is, I think the people and the script and the, and, and the execution of those things.
So in all likelihood, you running ads in a local market to get more patients feels pretty sound to me. The offer that you were running, what was, what, what offer were you running to get people in the door?
As far as just direct.
You ran your ads. Yeah. It's a monthly membership. No, no, no. But like the ad wouldn't be like want to buy a direct monthly membership. Right. No. Right. So what was the offer that people saw that caused them to take action?
the Genesis difference was, was a big part because we're, we're more of a difference in we're more of a functional type medicine. And, you know, I hate to use functional holistic and all those things. It kind of sounds. Yeah. Yeah. So I'm more of a real old path. So I'm realistic.
I'm a real old path myself.
Yeah. Yeah. So, and we did shut the gym down during COVID sir. And I told certain things about this. Yeah. I was a rebel during COVID. I got you. A lot of things that, that has really been a flagship with me. Okay. Because I was, I was, well, we as a practice, we've got six providers at my practice and we all kind of stuck at things to establish.
So what we need to do is basically have an offer that we can run on the front end. It would typically be some sort of, I'd say $19 to $99 offer. And I want to be clear, I'm not trying to undervalue your services. It's going to be a front end thing. So you get them to opt in, thank you page, they can buy it. Some of them will, some of them won't, doesn't really matter.
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Chapters
3 chaptersSpeakers
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