Joe Reed

Yes. And then Facebook and Instagram. Did you hire an agency? We did.

Uh, got a lot of people at the top of the funnel and we did not close.

So we know what our issue was at that time.

I think follow-up as much as anything. Yeah. Because most people in our town kind of knows our, they know our brand. Yeah. So, or they know who I am. Sure. So, so yeah, I think it's close as much as anything.

people. Okay. Getting the right people. Okay. You know, a lot of answers, a lot of questions have been answered since being here.

Exactly. Yeah. So it really is, I think the people and the script and the, and, and the execution of those things.

As far as just direct.

the Genesis difference was, was a big part because we're, we're more of a difference in we're more of a functional type medicine. And, you know, I hate to use functional holistic and all those things. It kind of sounds. Yeah. Yeah. So I'm more of a real old path. So I'm realistic.

Hey, my name is Joe Reed. I own Genesis Family Healthcare. I have been in primary care for the last 20 years, 16 in my own business. In the last two years, I've changed to a direct primary care model, which is basically a membership model, much like a gym membership model. So my revenue was $2 million last year, 15% profits. I do kind of live through my business too, so that kind of helps out.

Yeah. Yeah. So, and we did shut the gym down during COVID sir. And I told certain things about this. Yeah. I was a rebel during COVID. I got you. A lot of things that, that has really been a flagship with me. Okay. Because I was, I was, well, we as a practice, we've got six providers at my practice and we all kind of stuck at things to establish.

So the thing that I would really like to know is what is the marketing strategy or the marketing strategy model that you would advise me to grow my business?

I have around 2000 per year.

No, it's, it's, it's not the new patients that are coming in. I have 2000 patients. What's sales velocity? So what's new? Sales velocity is probably around seven to eight a month.

We did a pretty good marketing turn in the fall. Spent a lot of money on some things. I think we put the cart before the horse a little bit. Okay. As far as just going online and really marketing Google ads. What did you do?