Ian Bremmer

And my firm, Eurasia Group, of which GZERO Media is a part, is principally 250 plus people

who are political scientists, and some of them are economists, and some of them used to be journalists, and some of them have other skillsets.

There are a couple of tech folks, but they're people that are all

working to accomplish the same thing, just mostly with a narrower target set.

So their expertise is principally about a region or a country, or it's about a sector, or it's about a component of geopolitics or a lens on geopolitics.

And they are building out the same relationships with those leaders, those stakeholders, the decision makers that I am in their space.

and if if g0 were driving all of this and we were hiring principally journalists that were just trying to get access to people so they could write a story yeah i do think that you probably get less that way i'm not saying it's not valuable of course it's valuable though it's become less so and it's also become commoditized um but i i think that's probably that is probably not the future

So it used to be principally, and we still do this, but we now do something else as well.

You'll immediately see why I'm phrasing it this way.

We used to have a morning meeting every day at 9 a.m.,

uh eastern time it's half an hour in advance of that meeting all of the analysts across the firm who have anything that they believe deserves to be written about deserves to be commented on that is not in the collective consciousness of the organization will say i want to present on issue x

It can be a breaking story.

It can be a new piece of information that we have, a new analytic take we have, whatever.

And on any given day, there will be between six and 15 such things.

And they'll be prioritized for most important to least so we can spend the most time on them.

There's a very active chat going on while that conversation is happening.

I try to attend that meeting every day.

When I am on the wrong time zone or when I have a meeting that is happening at the same time, then I will dial in and I'll listen to the call in on tape of that half an hour.

So that's essential.

And that's every day.