Ian Kennedy

I mean, the fans are eating this stuff up right now. The merchandise, even in Season 1 when there wasn't any, the PWHL had a very difficult time keeping things on the shelves, and they were out of stock almost immediately. But I think it was pretty impressive when we saw the home openers over the last week, and you saw how many jerseys were actually in the stands already. That was...

I mean, the fans are eating this stuff up right now. The merchandise, even in Season 1 when there wasn't any, the PWHL had a very difficult time keeping things on the shelves, and they were out of stock almost immediately. But I think it was pretty impressive when we saw the home openers over the last week, and you saw how many jerseys were actually in the stands already. That was...

Really remarkable to see that kind of presence right off the bat. So it's a big thing for the league definitely to have those names and logos out there. People are attaching themselves to the identities already. We're getting lots of fun stuff coming up out of it. So it was definitely a big step forward for the league from their generic city names last year.

Really remarkable to see that kind of presence right off the bat. So it's a big thing for the league definitely to have those names and logos out there. People are attaching themselves to the identities already. We're getting lots of fun stuff coming up out of it. So it was definitely a big step forward for the league from their generic city names last year.

I think they were excited from year one. They exceeded all expectations right there and then. But season two has really got off to an exciting start with the attendance levels. I mean, Montreal had to move into a bigger venue and they brought just over 10,000 people to their first game. Toronto had to move to a bigger venue that seats...

I think they were excited from year one. They exceeded all expectations right there and then. But season two has really got off to an exciting start with the attendance levels. I mean, Montreal had to move into a bigger venue and they brought just over 10,000 people to their first game. Toronto had to move to a bigger venue that seats...

You know, just over 8,000 and they're pretty much selling that out every game. So that's really exciting. But when you look at the neutral site games, whether it's at Scotiabank in Toronto or this season, they're going to go out to Vancouver and Edmonton and they've already sold out both of those venues. Quebec City's over 17,000 for their game. Seattle looks pretty full. Denver looks pretty full.

You know, just over 8,000 and they're pretty much selling that out every game. So that's really exciting. But when you look at the neutral site games, whether it's at Scotiabank in Toronto or this season, they're going to go out to Vancouver and Edmonton and they've already sold out both of those venues. Quebec City's over 17,000 for their game. Seattle looks pretty full. Denver looks pretty full.

It's all really positive. The market's been there for professional women's sports for decades.

It's all really positive. The market's been there for professional women's sports for decades.

a decade right now or longer but hockey's just catching up and we're seeing that the the people are ready fans are ready for this not just in the six markets they're in but obviously there's lots of talk of expansion coming as soon as next season and the attendance numbers in some of those games this year are really going to be deciding factors for what markets get new teams

a decade right now or longer but hockey's just catching up and we're seeing that the the people are ready fans are ready for this not just in the six markets they're in but obviously there's lots of talk of expansion coming as soon as next season and the attendance numbers in some of those games this year are really going to be deciding factors for what markets get new teams

I think they're learning every single game. There's a lot of items that they're still catching up on, from social media to the broadcasting being a huge aspect that they're still trying to figure out. We saw a really early season switch from... some YouTube games to Twitch, which was not really well received by fans.

I think they're learning every single game. There's a lot of items that they're still catching up on, from social media to the broadcasting being a huge aspect that they're still trying to figure out. We saw a really early season switch from... some YouTube games to Twitch, which was not really well received by fans.

But I mean, in Canada, they've got Amazon Prime, CBC, TSN covering pretty much every game that there is. And in the United States, it's a little more regional. Nessun up in New England and

But I mean, in Canada, they've got Amazon Prime, CBC, TSN covering pretty much every game that there is. And in the United States, it's a little more regional. Nessun up in New England and

We've got some great coverage in New York with MSG, but they're still looking for a national broadcasting partner in the United States, and I think that's going to be probably dependent on expansion again because you can't have a national broadcaster that's not a national league. It's a regional league right now, and I think that they recognize the need to switch that as well.

We've got some great coverage in New York with MSG, but they're still looking for a national broadcasting partner in the United States, and I think that's going to be probably dependent on expansion again because you can't have a national broadcaster that's not a national league. It's a regional league right now, and I think that they recognize the need to switch that as well.

Historically, ESPN Plus was the broadcaster for a lot of women's leagues in the past, including the previous iteration of the PHF. So I could see ESPN being right in on that conversation, but One thing that we have seen a little bit of a trend is that the PWHL is following the NHL's footsteps and a lot of the business decisions.

Historically, ESPN Plus was the broadcaster for a lot of women's leagues in the past, including the previous iteration of the PHF. So I could see ESPN being right in on that conversation, but One thing that we have seen a little bit of a trend is that the PWHL is following the NHL's footsteps and a lot of the business decisions.