Ilana Golan

Sometimes you do it for money.

Sometimes you do it for reputation.

Sometimes you do it because it helps

Bridge a pivot.

And these are basically the three types of portfolios.

So one is, again, revenue generating.

That can be a side hustle.

That could be a side business.

That could be advisory, board seats, coaching, consulting, and I can go on and on.

So these are the revenue generating portfolios.

You can have a reputation portfolio, meaning if you want to be seen as, for example, you're a director, you want to be seen as CEO.

You start mentoring in startup accelerators.

You might volunteer to boards of nonprofits, et cetera, et cetera.

So you position yourself as somebody that works with CEOs all the time and moves the needle on companies.

And once you're able to do that, it's actually incredible to see how you're perceived and you get the opportunities according to how you're perceived.

And if you're perceived as somebody that works with CEOs, you're going to do better.

and you get better chance.

So we see a lot of people that are moving one, two, three titles up, and it's all because of that reputation portfolio.

Now, the last one is the pivot portfolio, meaning I'm working in one industry and I wanna pivot to another industry.

or I'm working in a W2 role and I want to start a business.