Ilana Golan

But again, it takes guts.

Like I think a lot of people are sitting in, you know, and they have these ideas, but the fear is numbing.

They won't take the action to go to the CEO and pitch themselves or somehow maybe because you were not afraid of rejection.

Do you know what went through your head at that point?

Or you were just optimistic in general?

And I think at that point, you understand various types of marketing.

So what are some of the mega marketing things that you know that you felt like you brought to this mortgage company?

And then that also helped you when you started your own, which we'll talk about because that's a very different thing.

So being an employee...

and trying to start your own thing is like light years away.

And, you know, I always tell people, if you're comfortable with getting a paycheck, please get a paycheck.

I think the myth of everybody needs to be an entrepreneur is BS.

But talk to me a little bit about what did you learn?

And then what made you decide to start your own thing?

It's insanity.

Now I need my sales team to listen to this.

This is so good.

But I think there's also a psychology aspect

Marketing is psychology of understanding people's minds and what will move people's mind.

And somehow maybe because you've done it at such an early age, maybe you somehow grew up with it.