Ilana Golan

So the dramatic shift started in that first phase, which was that step of research and

finding out what are the opportunities available.

There's actually a scripture, the Old Testament says, my people perish for lack of knowledge.

So sometimes we just don't even know what's out there.

And then when we hear about it, it's like stepping through the wardrobe, at least it felt for me, like in the Chronicles of Narnia, where you step through the wardrobe and you find out it's like magical creatures.

And it was then I started educating myself.

For instance, I went to a conference and just learned

about all the things that were available so I could see what resonated with me to take a next step.

I cannot underline what Alana just said.

Events are life-changing.

Best compression of knowledge at speed, time compression, like you just figure it all out.

You can hear so many options and then take a next step within a couple of days.

So

I went to an event a lot like that, heard speakers talk about coaching and consulting.

For instance, at the conference, I learned, Alana, that right now is the biggest boom in coaching and consulting that has ever existed in the internet.

You know, it's going to be like an above trillion dollar industry even in the next five years.

So by 2030, 2031, just the opportunity, especially in the executive coaching, in the consulting space, just ginormous.

opportunities to do what I learned at the conference, Alana, which is that to create an offer, the speaker said, I didn't understand what he meant when he said offer, but he said, offer creation is wealth creation.

And I was like, okay, what does he mean by that?

And he went on to talk about how we can package up the knowledge that we have, which we don't think is that super special.