Ilana

But what do you do with, and you talk about it a little bit in the book, you don't need everyone to pay attention or to love you. It's not sure exactly how you say it, but it's something around there. But that's also very, very hard, especially when you're coming from I think you're like me, like you like people to like you and you know, like you want to please, right?

But what do you do with, and you talk about it a little bit in the book, you don't need everyone to pay attention or to love you. It's not sure exactly how you say it, but it's something around there. But that's also very, very hard, especially when you're coming from I think you're like me, like you like people to like you and you know, like you want to please, right?

And we came to this because we want to also do good in the world, right? So how do you deal with hate or bashing? It's really easy in the digital age. There's a lot of frustration with clients or with ads or with whatever. So talk to us a little bit about it. I feel like that's a common one, right? Like it's, you need a thick skin, right?

And we came to this because we want to also do good in the world, right? So how do you deal with hate or bashing? It's really easy in the digital age. There's a lot of frustration with clients or with ads or with whatever. So talk to us a little bit about it. I feel like that's a common one, right? Like it's, you need a thick skin, right?

Wow. I just saw this book and I saw Mel Robbins' opera. I said, I'm like, oh my God, I have to read this because I think this is probably where mine and I think a lot of our audience is like, oh my God, but what will people say? And what if they don't like it? It takes a toll. I can feel it even with me. And it just starts to stack the evidence, right?

Wow. I just saw this book and I saw Mel Robbins' opera. I said, I'm like, oh my God, I have to read this because I think this is probably where mine and I think a lot of our audience is like, oh my God, but what will people say? And what if they don't like it? It takes a toll. I can feel it even with me. And it just starts to stack the evidence, right?

And again, if you think you can't achieve it, you won't achieve it, right? So if you're stacking the evidence of, see, now they hit me. Now it's not going to work.

And again, if you think you can't achieve it, you won't achieve it, right? So if you're stacking the evidence of, see, now they hit me. Now it's not going to work.

Totally. You're talking a little bit about the first few years getting the first clients, but also when you start scaling, right? That has its own challenges of how do you scale and fear of money? And what if I will go broke? And now the expenses are really big. How do you cope with that? And did you need to go through some mindset exercises or imposter syndrome, self-doubt?

Totally. You're talking a little bit about the first few years getting the first clients, but also when you start scaling, right? That has its own challenges of how do you scale and fear of money? And what if I will go broke? And now the expenses are really big. How do you cope with that? And did you need to go through some mindset exercises or imposter syndrome, self-doubt?

I mean, they all come in when you're growing.

I mean, they all come in when you're growing.

That's an incredible insight, Amy, because I think our instinct, this is how we grow up, right? It's like save, save, save, save, right? And the truth is you're going to have to invest and lean in. And to some extent, what's really hard and one of the things that I say to our clients, and I'm sure you felt it, is...

That's an incredible insight, Amy, because I think our instinct, this is how we grow up, right? It's like save, save, save, save, right? And the truth is you're going to have to invest and lean in. And to some extent, what's really hard and one of the things that I say to our clients, and I'm sure you felt it, is...

We move from deciding if then else, like if I get this raise or if I get this promotion, then I can pay for this. But as a leader, you have to switch the order, right? I have to invest first and I'll see the ROI later. And that is probably the biggest muscle that takes to build because it's like I pay for ads. I will see return rate later. I'm going to hire people. I will see return later.

We move from deciding if then else, like if I get this raise or if I get this promotion, then I can pay for this. But as a leader, you have to switch the order, right? I have to invest first and I'll see the ROI later. And that is probably the biggest muscle that takes to build because it's like I pay for ads. I will see return rate later. I'm going to hire people. I will see return later.

And it's like... Nobody teaches you how to shift that priority, right? And that mindset. And I just love that.

And it's like... Nobody teaches you how to shift that priority, right? And that mindset. And I just love that.

So tell me, Amy, if somebody is listening to you and maybe talk a little bit about what is this online courses thing? Because some people have no clue what you're talking about. And again, some of them are our clients, so they've seen a little bit. But what is this online course thing?

So tell me, Amy, if somebody is listening to you and maybe talk a little bit about what is this online courses thing? Because some people have no clue what you're talking about. And again, some of them are our clients, so they've seen a little bit. But what is this online course thing?