Ilana

And I think this is such an important message and thank you for sharing it so openly because I think sometimes, first of all, there's a little bit of a shame, right? I mean, I have a roof over my head. That was for me. So I lost my identity at some point. I was kicked out of my own startup. I lost my identity. And my identity was always attached to my title, to the company that I was with.

And I think this is such an important message and thank you for sharing it so openly because I think sometimes, first of all, there's a little bit of a shame, right? I mean, I have a roof over my head. That was for me. So I lost my identity at some point. I was kicked out of my own startup. I lost my identity. And my identity was always attached to my title, to the company that I was with.

And suddenly it felt like a nobody, right? But the problem is that there's this shame around admitting that something is wrong. I mean, you have a roof over your head. I have two perfect kids. Why am I even complaining? How dare I? And then I think it's so important that you're bringing this out and that you are talking about it.

And suddenly it felt like a nobody, right? But the problem is that there's this shame around admitting that something is wrong. I mean, you have a roof over your head. I have two perfect kids. Why am I even complaining? How dare I? And then I think it's so important that you're bringing this out and that you are talking about it.

And I think what you just mentioned is, yes, we have to put our own oxygen mask on first. Otherwise we can't help anybody else. And it's just amazing to see that though, you know, I think it's very inspiring to hear someone who is so successful has ticked all the boxes, right?

And I think what you just mentioned is, yes, we have to put our own oxygen mask on first. Otherwise we can't help anybody else. And it's just amazing to see that though, you know, I think it's very inspiring to hear someone who is so successful has ticked all the boxes, right?

And it's inevitable for everyone, but look at you, what you're creating now and how open you are and how incredible that is.

And it's inevitable for everyone, but look at you, what you're creating now and how open you are and how incredible that is.

And I think there's a saying that says there's no amount of success that you can stand in it forever, right? And I think there's something along that line that serving others is incredible. So let me, but then take you back in time as a child, sweeping floors in your local family grocery store, right? Tell us a little bit, where did you grow up and how did that shape you?

And I think there's a saying that says there's no amount of success that you can stand in it forever, right? And I think there's something along that line that serving others is incredible. So let me, but then take you back in time as a child, sweeping floors in your local family grocery store, right? Tell us a little bit, where did you grow up and how did that shape you?

I feel this has been a theme for you all the time. You were jumping on opportunities to start a new site, to start a new region. You always been the person that is not afraid. to say, you know what, even if I need to now take a step back, and I eventually will get to that story. But even if I need to take a step back, I want to start a new site or a new international place.

I feel this has been a theme for you all the time. You were jumping on opportunities to start a new site, to start a new region. You always been the person that is not afraid. to say, you know what, even if I need to now take a step back, and I eventually will get to that story. But even if I need to take a step back, I want to start a new site or a new international place.

So you've been always there. What do you think? It looks like it came from your dad, right? But What do you see the difference between some people, and I think you mentioned it a little bit in your book, right?

So you've been always there. What do you think? It looks like it came from your dad, right? But What do you see the difference between some people, and I think you mentioned it a little bit in your book, right?

Some people that only look at, I need my title, I need my management, I need my people, I need to be paid, et cetera, versus people, and I think this is really important for people who are listening, to sometimes just raise your hand because the opportunity is there. Say yes, figure out the how, versus always try to find what's in it for me approach, Howard. Can you talk a little bit about it?

Some people that only look at, I need my title, I need my management, I need my people, I need to be paid, et cetera, versus people, and I think this is really important for people who are listening, to sometimes just raise your hand because the opportunity is there. Say yes, figure out the how, versus always try to find what's in it for me approach, Howard. Can you talk a little bit about it?

And it did for you. So you do have a famous quote that I think is probably one of the big reasons Starbucks has grown so fast. And you say we're not in the coffee business serving people, but in the people's business serving coffee. Why do you think this is such a critical distinction? And why do you think it helped Starbucks grow so much?

And it did for you. So you do have a famous quote that I think is probably one of the big reasons Starbucks has grown so fast. And you say we're not in the coffee business serving people, but in the people's business serving coffee. Why do you think this is such a critical distinction? And why do you think it helped Starbucks grow so much?

Exactly.

Exactly.