Ilana

It is, and part of the thing that I shared right before the recording, if that's okay, I'll share it as well. When my daughter was about nine or 10, she learned that if she can actually dress up really creatively, she might actually get a chance at a free coffee in Starbucks. And the interesting thing, you know, I always kind of was surprised why she feels like she needs it.

It is, and part of the thing that I shared right before the recording, if that's okay, I'll share it as well. When my daughter was about nine or 10, she learned that if she can actually dress up really creatively, she might actually get a chance at a free coffee in Starbucks. And the interesting thing, you know, I always kind of was surprised why she feels like she needs it.

But I think for her, it was more the achievement. And she was so creative about it. Those are going to see this on YouTube. I'll put some photos on for you. But, you know, it was so creative for her. But what I want to say as Starbucks employees, they could have basically kicked her out. You know, she's nine year old. They didn't have to show respect.

But I think for her, it was more the achievement. And she was so creative about it. Those are going to see this on YouTube. I'll put some photos on for you. But, you know, it was so creative for her. But what I want to say as Starbucks employees, they could have basically kicked her out. You know, she's nine year old. They didn't have to show respect.

The fact that they did, they created a client for life. She probably already bought at least 2000 coffees since her entire school goes and meets there every single day. So by respecting the people, you actually buy them for life. And I think there is something so special about that attitude. And it's very clear that it's top down throughout the company.

The fact that they did, they created a client for life. She probably already bought at least 2000 coffees since her entire school goes and meets there every single day. So by respecting the people, you actually buy them for life. And I think there is something so special about that attitude. And it's very clear that it's top down throughout the company.

So you do have a great story about that, right? When you, I think you became president and you realized the culture moved to a me culture instead of a we culture. How did you turn this around? Speaking of, that's not easy to do.

So you do have a great story about that, right? When you, I think you became president and you realized the culture moved to a me culture instead of a we culture. How did you turn this around? Speaking of, that's not easy to do.

If you're feeling stuck, underpaid or unappreciated, or you're simply ready to take your career and life to the next level, I have the perfect solution for you. We have a program that helps you fast track and leap your reputation and career, become the best version of yourself, get the dream role you deserve, move up to leadership, jump to entrepreneurship, or even build a portfolio career.

If you're feeling stuck, underpaid or unappreciated, or you're simply ready to take your career and life to the next level, I have the perfect solution for you. We have a program that helps you fast track and leap your reputation and career, become the best version of yourself, get the dream role you deserve, move up to leadership, jump to entrepreneurship, or even build a portfolio career.

This program helps hundreds a year and it will help you gain the income, influence, and impact that will transform the second part of your life. Watch our free training today at leapacademy.com slash free hyphen training. The link is in the show notes. Now back to the show. Howard, I have to ask. Throughout your career, all the way, there's always tough moments because that's inevitable, right?

This program helps hundreds a year and it will help you gain the income, influence, and impact that will transform the second part of your life. Watch our free training today at leapacademy.com slash free hyphen training. The link is in the show notes. Now back to the show. Howard, I have to ask. Throughout your career, all the way, there's always tough moments because that's inevitable, right?

Because every single person that will push themselves always going to have challenges and also life in general will have challenges, right? How do you always find the energy or the way to keep taking that step forward versus throwing the towel and giving up? What do you think are some of the things that help you?

Because every single person that will push themselves always going to have challenges and also life in general will have challenges, right? How do you always find the energy or the way to keep taking that step forward versus throwing the towel and giving up? What do you think are some of the things that help you?

First of all, how do you know what to listen for? Because the truth is you'll get a lot of opinions and a lot of things and some are completely BS and some are you need to listen. So first, how do you decide what to listen for?

First of all, how do you know what to listen for? Because the truth is you'll get a lot of opinions and a lot of things and some are completely BS and some are you need to listen. So first, how do you decide what to listen for?

Oh, I love Frappuccino.

Oh, I love Frappuccino.

Oh, what a beautiful story, Howard. Oh my God, it's one of my favorite. What is your favorite coffee, speaking of?

Oh, what a beautiful story, Howard. Oh my God, it's one of my favorite. What is your favorite coffee, speaking of?