Ilana

Is it because you've been, I mean, you've been in marketing and advertisement, you knew the world so well. Is it that knowledge of the problem that just made you so, that level of conviction of I gonna find, it's basically, Who's going to be on board versus if I'm going to find it?

Is it because you've been, I mean, you've been in marketing and advertisement, you knew the world so well. Is it that knowledge of the problem that just made you so, that level of conviction of I gonna find, it's basically, Who's going to be on board versus if I'm going to find it?

Tell us a little bit about BrandTech. You've had some acquisition, you invest in a lot of companies, and now you put in place a really interesting platform that combines branding and tech. So tell us a little bit about that, because I do want to also go into some of the impact things that you're doing, because again, you're all over. So it's just incredible.

Tell us a little bit about BrandTech. You've had some acquisition, you invest in a lot of companies, and now you put in place a really interesting platform that combines branding and tech. So tell us a little bit about that, because I do want to also go into some of the impact things that you're doing, because again, you're all over. So it's just incredible.

But talk to us a little bit about BrandTech.

But talk to us a little bit about BrandTech.

We're spending a lot of money on ads, so hey, I like the idea of making it easy. But on top of everything that you're doing, you decided to also be pretty big on the world of impact. So first of all, you are the co-founder of a global youth forum, right? One young world that I think was recognized by the Clinton Global Initiative, if I'm not mistaken. Why is this close to your heart?

We're spending a lot of money on ads, so hey, I like the idea of making it easy. But on top of everything that you're doing, you decided to also be pretty big on the world of impact. So first of all, you are the co-founder of a global youth forum, right? One young world that I think was recognized by the Clinton Global Initiative, if I'm not mistaken. Why is this close to your heart?

It sounds amazing what you're saying. And I think it's also the execution. I think in your book, Who Cares Wins, you actually have a beautiful quote and I may be butchering it a little bit, but you talk about different corporate social responsibility. And one of the quotes that I loved, I think it was from Lee Scott, the CEO of Walmart at the time.

It sounds amazing what you're saying. And I think it's also the execution. I think in your book, Who Cares Wins, you actually have a beautiful quote and I may be butchering it a little bit, but you talk about different corporate social responsibility. And one of the quotes that I loved, I think it was from Lee Scott, the CEO of Walmart at the time.

And it said something like, we will not be measured by aspiration, we'll be measured by our actions. It's basically what you live for, which is really interesting because you're also taking action. You're not just thinking about it, which is probably the difference with a lot of people.

And it said something like, we will not be measured by aspiration, we'll be measured by our actions. It's basically what you live for, which is really interesting because you're also taking action. You're not just thinking about it, which is probably the difference with a lot of people.

That to me is a big one. And I think there's a little bit of a myth today because it looks easy. We talked a little bit about it, right? You see it on Instagram. You see it at TechCrunch. You see the successes. What you don't necessarily see is the rejections, the how long it take, the overnight success that took 10 years in the making. So I think you don't see those.

That to me is a big one. And I think there's a little bit of a myth today because it looks easy. We talked a little bit about it, right? You see it on Instagram. You see it at TechCrunch. You see the successes. What you don't necessarily see is the rejections, the how long it take, the overnight success that took 10 years in the making. So I think you don't see those.

So there's like a little bit of this freedom myth. I can have it all. You could, just not at the same time. So let's tack it up.

So there's like a little bit of this freedom myth. I can have it all. You could, just not at the same time. So let's tack it up.

I love that. But I will ask, I mean, you met, and I think mentors is also a big thing. If you can be surrounded by really smart people, it's kind of what you're giving one young world, right? But if you can be surrounded by really smart leaders, mentors, people that inspire you, that opens your mind to possibilities way beyond the school and the regular grind.

I love that. But I will ask, I mean, you met, and I think mentors is also a big thing. If you can be surrounded by really smart people, it's kind of what you're giving one young world, right? But if you can be surrounded by really smart leaders, mentors, people that inspire you, that opens your mind to possibilities way beyond the school and the regular grind.

How did you get into situations where you meet Kofi Annan and people like this? How did you create your own luck basically to find yourself in those situations?

How did you get into situations where you meet Kofi Annan and people like this? How did you create your own luck basically to find yourself in those situations?