Ilana

Jeff Duran, CEO of Homefront Brands. You bring decades of experience funding, building, operating, and exiting franchises to help others do the same. And you're also a published author, a podcaster on the Homefront podcast. You appeared in CBS show, An Undercover Boss. Oh my God, that is really cool. Highly recommended to everybody to watch this. Like I was cracking up, but you were driven by,

Jeff Duran, CEO of Homefront Brands. You bring decades of experience funding, building, operating, and exiting franchises to help others do the same. And you're also a published author, a podcaster on the Homefront podcast. You appeared in CBS show, An Undercover Boss. Oh my God, that is really cool. Highly recommended to everybody to watch this. Like I was cracking up, but you were driven by,

as a kid in sport right off the bat, right, Jeff? Can you tell us a little bit more about that? Take us back in time.

as a kid in sport right off the bat, right, Jeff? Can you tell us a little bit more about that? Take us back in time.

So first of all, what made that shift from, I don't know if I'm good enough in the regular education, my grades are not showing up. And by the way, I'm the same. My grades never were a good testament to how successful eventually I was. So it was really interesting. There was always a gap. But what made that shift? What made you decide I'm going to be serious about it? Is it your wife?

So first of all, what made that shift from, I don't know if I'm good enough in the regular education, my grades are not showing up. And by the way, I'm the same. My grades never were a good testament to how successful eventually I was. So it was really interesting. There was always a gap. But what made that shift? What made you decide I'm going to be serious about it? Is it your wife?

That's strong, Jeff. Wow. What a story. So here you are studying and for some reason, maybe to bring some cash in the door, you decide to start this apartment painting service. Tell us more how this started and what was it?

That's strong, Jeff. Wow. What a story. So here you are studying and for some reason, maybe to bring some cash in the door, you decide to start this apartment painting service. Tell us more how this started and what was it?

The truth is you seem to always jump on opportunities. And I feel like you have also a great story. You started Aventa Clean. It's all a kind of pattern of jumping onto opportunities, not playing a victim, but actually rolling up your sleeves and saying, what can I do about this? Can you share that story?

The truth is you seem to always jump on opportunities. And I feel like you have also a great story. You started Aventa Clean. It's all a kind of pattern of jumping onto opportunities, not playing a victim, but actually rolling up your sleeves and saying, what can I do about this? Can you share that story?

seeing maybe your dad business failing, et cetera, how did that not scare you of starting a business with AvantiClean? Or was it just necessity or where did that come from?

seeing maybe your dad business failing, et cetera, how did that not scare you of starting a business with AvantiClean? Or was it just necessity or where did that come from?

But that inspired you. I mean, it's incredible to watch. So you're starting this AvantaClean. You already did the apartment painting. So you have some entrepreneurship in your blood. But again, multiple founders, buying out partners. There's a lot of hard moments through that. Can you share some hard moments that really taught you something?

But that inspired you. I mean, it's incredible to watch. So you're starting this AvantaClean. You already did the apartment painting. So you have some entrepreneurship in your blood. But again, multiple founders, buying out partners. There's a lot of hard moments through that. Can you share some hard moments that really taught you something?

So much learning. I just wanted to grab that because, again, that's what you do now. And we'll get to that. But you decide at some point to franchise. And it is a very different model. It's very different than all of us rolling up our sleeves and building this thing. Now you're going to a completely different growth model. What made you decide that? And what are some of the learning from that?

So much learning. I just wanted to grab that because, again, that's what you do now. And we'll get to that. But you decide at some point to franchise. And it is a very different model. It's very different than all of us rolling up our sleeves and building this thing. Now you're going to a completely different growth model. What made you decide that? And what are some of the learning from that?

Because at the end of the day, you truly care.

Because at the end of the day, you truly care.

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If you're feeling stuck, underpaid or unappreciated, or you're simply ready to take your career and life to the next level, I have the perfect solution for you. We have a program that helps you fast track and leap your reputation and career, become the best version of yourself, get the dream role you deserve, move up to leadership, jump to entrepreneurship, or even build a portfolio career.