Iona Bain
speaker
566 appearances
7 recordings
1 series
first heard Jun 2026
last heard 2d ago
Iona Bain’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 7 in all, peaking in Jul 2026 with 3.
Appearances
So there isn't necessarily a specific age that everyone should start that conversation at.
And in your work, are you quite surprised at how early children start to form some of their attitudes to money?
And are there particular misconceptions that can take hold at an early age?
We hear this phrase that children often think that money grows on trees.
But do children actually believe that these days?
money's
So they can find it quite hard to conceptualise how much they would need to work in order to pay for something that they want.
I remember a few years ago as part of a financial education documentary that I presented, we went into a primary school and saw the children role playing as consumers and shopkeepers and they were pretending to go to
a grocery stall and pay for vegetables, which were plastic, with money that was also plastic.
But what really struck me about that even then was that the children were being taught how to handle real money in a real life environment.
Do you think that that kind of role play is still important given that we're living in a more digital world now?
Yeah, so you don't have to go out and buy a fancy, you know, shopkeeper set.
You could just use your imaginations and play.
And what would you say to parents who feel that this subject is already being discussed in schools?
The likes of Money Ready are doing a great job teaching children in the classroom about this whole area.
Therefore, perhaps parents don't need to be involved in this process.
And what would you say to those parents that feel uncomfortable teaching some of this stuff because they themselves don't feel all that confident around their money?
Yeah, and in a way, that is a very good message to be able to give your kids that you're learning as an adult and that gives them the sense that you could be learning right throughout your life.
And parents might also be wondering about how they can teach their child to be enterprising, to be able to earn their own living, and that feels particularly pertinent in the age of AI.
What would your advice be for parents that are worried about that whole area and want to empower their children to be more entrepreneurial?
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