Irina Filippova

Those who continue to deliver on the promises they made to their investors and funders, people who back them, back their idea. And those who continue to deliver value to those who use their products and services, their company's products and services. That's called integrity. And sometimes integrity takes courage.

Those who continue to deliver on the promises they made to their investors and funders, people who back them, back their idea. And those who continue to deliver value to those who use their products and services, their company's products and services. That's called integrity. And sometimes integrity takes courage.

It means walking away from opportunities sometimes because they don't fit with the original vision for your enterprise. This also may mean walking away from certain partners or ecosystem players who are not showing up with integrity.

It means walking away from opportunities sometimes because they don't fit with the original vision for your enterprise. This also may mean walking away from certain partners or ecosystem players who are not showing up with integrity.

and standing your ground, but being flexible at the same time and seeing opportunities and bringing those opportunities to bear on shaping the mission of, of your existing enterprise. So I don't know if I answered fully your question around courage and leadership, but to me, again, leadership is courage and courage is leadership. One is impossible without the other.

and standing your ground, but being flexible at the same time and seeing opportunities and bringing those opportunities to bear on shaping the mission of, of your existing enterprise. So I don't know if I answered fully your question around courage and leadership, but to me, again, leadership is courage and courage is leadership. One is impossible without the other.

And it really just means staying in integrity with yourself, with what you say and what you do.

And it really just means staying in integrity with yourself, with what you say and what you do.

Sure. Well, I've ventured into this change area primarily because I wanted to see the change in leadership of large companies, leadership on the political arena in terms of achieving our decarbonization goals. And I guess I wasn't seeing enough persistence, enough integrity in getting through the transitions that we had to get through as quickly as we needed to get through them.

Sure. Well, I've ventured into this change area primarily because I wanted to see the change in leadership of large companies, leadership on the political arena in terms of achieving our decarbonization goals. And I guess I wasn't seeing enough persistence, enough integrity in getting through the transitions that we had to get through as quickly as we needed to get through them.

So I told myself something has to change, something in the way these leaders think and act has to change. But notice, I was thinking about those leaders out there, leaders that I was observing at a very senior level in corporate worlds, in entrepreneurial worlds. But what actually needed to happen, the change needed to happen within myself.

So I told myself something has to change, something in the way these leaders think and act has to change. But notice, I was thinking about those leaders out there, leaders that I was observing at a very senior level in corporate worlds, in entrepreneurial worlds. But what actually needed to happen, the change needed to happen within myself.

I studied psychology at the Carl Jung Institute in Zurich, and that's where I first had the insight, not without help from a very accomplished depth psychologist to actually see the need that you're perceiving out there as being actually very internalized. with yourself.

I studied psychology at the Carl Jung Institute in Zurich, and that's where I first had the insight, not without help from a very accomplished depth psychologist to actually see the need that you're perceiving out there as being actually very internalized. with yourself.

And so really the journey for me was to use what I needed to bring into this world, all my skills, all my experiences, and leverage that and share that with others and really kind of use my own experience as it were as a roadmap for someone else to embrace change, for someone else to have the courage to step up,

And so really the journey for me was to use what I needed to bring into this world, all my skills, all my experiences, and leverage that and share that with others and really kind of use my own experience as it were as a roadmap for someone else to embrace change, for someone else to have the courage to step up,

to act according to their beliefs rather than according to what common thinking may suggest they do. and really follow through, as it were, on the ideas that they had. So that was a period in my life where, again, this reflection around what's happening around me in the world, on the world stage, actually had to all transpire within myself.

to act according to their beliefs rather than according to what common thinking may suggest they do. and really follow through, as it were, on the ideas that they had. So that was a period in my life where, again, this reflection around what's happening around me in the world, on the world stage, actually had to all transpire within myself.

Otherwise, I could not be effective as an advisor, as a consultant to established, companies as well as to entrepreneurial companies and their leaders in terms of what they needed to do to make a difference, to make a difference to their strategy, to make a difference to their positioning, to create a better service or a better product for this world.

Otherwise, I could not be effective as an advisor, as a consultant to established, companies as well as to entrepreneurial companies and their leaders in terms of what they needed to do to make a difference, to make a difference to their strategy, to make a difference to their positioning, to create a better service or a better product for this world.