Irina Filippova
speaker
226 appearances
3 recordings
1 series
first heard Dec 2024
last heard Apr 2025
Irina Filippova’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
And what we're telling our customers is that we're going to provide them with a solution that's going to work well, going to work reliably. It's going to work for them over a long period of time. And this is where we come in with our value proposition so that they continue to focus on their core business of logistics.
This is a great question. And we, of course, think a lot about what risks we're mitigating and whether there are any risks that we're creating for our customers. And yes, sometimes we do come across this type of thinking that says, well, if I invite, if you will, an ecosystem partner, a third party into my universe right into my facility or onto my parking lot, is there any risk?
And I guess the best answer for that is you mitigate that risk by providing a very, very clear set of guidelines of how we operate and protecting the client, the customer from any downside exposure, be it on price, be it on the quality of our work, be it on that performance guarantee that we provide contractually.
So this is what contracts are for, and they certainly safeguard our customers from being overly exposed It's also a matter of trust. It's a matter of trust because, as you know, in the nascent industry, there's lots of players that might have different types of agendas. So you do have to, and we do this as well, I do this all the time with our service providers, you do have to secure trust.
references from current customers right from those who actually vouch that this new company this new kid on the block in this market in this industry can actually do what they said that they would do you have to see very carefully who is funding this company and for what reason
We happen to have a very stable, very secure infrastructure funder who believes in what we do and has been doing this for a long time. But it's not everyone. It's not every company. And sometimes strategic investors and others make different views on how to treat the company in the future. And then you have to meet the people.
I had a great believer that even though we've been obviously through the years of COVID, we started this company, the operations of this company in the years of COVID, believe it or not. And that did not hamper our growth. Quite the contrary, because again, the trend to electrification was already there and was very strong.
But you do have to sit with people and you do have to align on your values, right? be it a customer, be it a vendor, be it a partner, we always go through an exercise on any major deal, on any major partnership, because if your values don't align, it's not going to work, quite honestly.
So we have to educate our customers about who we are, not just what we do and how we do it, but who we are and why we're here.
So our goal is to expose them to as many of us, as many of our colleagues as possible so that they can see that the level of professionalism with which we approach our challenges is very high and that we do what we said we would do rather than sign a contract and then perform suboptimal.
What is your source of power? That's a great question. I'm typically asked what excites you and then on the flip side, what scares you. And sometimes it's the same thing that excites me and that scares me. And that is, of course, the potential. We're at the very, very start of a massive transition, again, of the transportation industry and of the energy industry.
These two are fundamental to the way in which our world works, in which our whole economy works. We're at the very, very start on this process, and this will continue to grow. But as we grow, there are fits and start, there are peaks and valleys. And as entrepreneurs, we have to be very tenacious and very consistent. And again, stay in integrity with what we have promised the market to do.
The most exciting part of this job is, of course, no two days are the same. We wake up to another news announcement, another company going through a transformation, another customer going through a transformation. There's new technology coming on the market every single day. We could be going to shows and conferences every week of the year just to keep up with the technology advancements.
So it's going to continue to be a very exciting sector. It's going to continue to be a very challenging sector because, of course, change is not easy. And again, that change has to happen within before it happens outside oneself. So we're talking about a lot of people changing their mindsets, changing the way in which they work, changing what they value.
It does have to happen on the individual level and it does have to happen on the leadership level because without that, we won't see the impact that leaders can make on their respective organizations, on their respective nations, and all throughout the world, throughout the industry. It's a global change. And that's another exciting component of this.
We're constantly in communication with other partners worldwide, because again, we are a global village now. And energy transformation, transportation transformation affects everyone. So we have to learn from those who may be ahead in one area or the other. We have to import, export this knowledge and share this knowledge, because again, we're trying to accomplish something for
humanity as a whole without sounding too lofty. We're trying to create a new way that the transportation works in order to not only reduce the carbon emissions, but in order to create something more sustainable, something more reliable for the future. So again, this change has to happen at absolutely every level.
I advise them to choose the area that fascinates them, that they have curiosity about, that interests them. Research it. Do as much as they can do to understand trends in a particular industry, in a particular company, on their own. People who invest themselves.
in understanding how the world works and what challenges there are and how they can help address those challenges always land on their feet. I interview folks for roles here at Electrata all the time. We are constantly hiring for different types of roles. Hands down, I would always prefer a candidate who is invested
and who is willing to work hard with a self-starter than a candidate who feels entitled to have a role, have a title because they have done this before at a different company. The world is becoming entrepreneurial. Even big companies are changing in that way. So I would say feed your passion, feed your interest, grab it with both hands, and you will find your way.
Showing 201–220 of 226 · page 11 of 12
← Previous
Next →