Irina Filippova
speaker
226 appearances
3 recordings
1 series
first heard Dec 2024
last heard Apr 2025
Irina Filippova’s voice in public audio — every appearance, attributed to the second.
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Appearances
Those who continue to deliver on the promises they made to their investors and funders, people who back them, back their idea. And those who continue to deliver value to those who use their products and services, their company's products and services. That's called integrity. And sometimes integrity takes courage.
It means walking away from opportunities sometimes because they don't fit with the original vision for your enterprise. This also may mean walking away from certain partners or ecosystem players who are not showing up with integrity.
and standing your ground, but being flexible at the same time and seeing opportunities and bringing those opportunities to bear on shaping the mission of, of your existing enterprise. So I don't know if I answered fully your question around courage and leadership, but to me, again, leadership is courage and courage is leadership. One is impossible without the other.
And it really just means staying in integrity with yourself, with what you say and what you do.
Sure. Well, I've ventured into this change area primarily because I wanted to see the change in leadership of large companies, leadership on the political arena in terms of achieving our decarbonization goals. And I guess I wasn't seeing enough persistence, enough integrity in getting through the transitions that we had to get through as quickly as we needed to get through them.
So I told myself something has to change, something in the way these leaders think and act has to change. But notice, I was thinking about those leaders out there, leaders that I was observing at a very senior level in corporate worlds, in entrepreneurial worlds. But what actually needed to happen, the change needed to happen within myself.
I studied psychology at the Carl Jung Institute in Zurich, and that's where I first had the insight, not without help from a very accomplished depth psychologist to actually see the need that you're perceiving out there as being actually very internalized. with yourself.
And so really the journey for me was to use what I needed to bring into this world, all my skills, all my experiences, and leverage that and share that with others and really kind of use my own experience as it were as a roadmap for someone else to embrace change, for someone else to have the courage to step up,
to act according to their beliefs rather than according to what common thinking may suggest they do. and really follow through, as it were, on the ideas that they had. So that was a period in my life where, again, this reflection around what's happening around me in the world, on the world stage, actually had to all transpire within myself.
Otherwise, I could not be effective as an advisor, as a consultant to established, companies as well as to entrepreneurial companies and their leaders in terms of what they needed to do to make a difference, to make a difference to their strategy, to make a difference to their positioning, to create a better service or a better product for this world.
But it all again comes back to each person's individual values and the ability to live according to those values and bring those values to bear on what it was that they're building staying in integrity.
As I've already mentioned, the world of transportation and the world of energy are going through a tremendous transition. All the major automotive original equipment manufacturers actually voted in favor of electrification of ground transport.
Which means that they are very busy investing in battery research, investing in designing and manufacturing new models of electric vehicles from class one to class eight. So from passenger vehicles all the way to the semis and buses. This revolution in transportation is happening. And it's aided.
by the revolution that's happening in parallel around energy, the source of energy for this transportation, which is no longer your conventional oil and gas, right? This is now at the switch that's happening from conventional oil and gas to electric power. You could argue that the sources of electricity may come from conventional sources as well. That is true.
However, as we've seen over the past two decades, renewable sources of electricity are continuing to grow, making it cheaper, making it reliable, and of course, making it cleaner. most importantly.
So for us, the biggest challenge right now is to help solve this energy and transportation equation in a way that does not create a burden for owners of large fleets who are actually trying to embrace this revolution in transportation, revolution in logistics.
What we're trying to do is offer them the opportunity to focus, continue to focus on their core business once they made the decision to electrify and enable us to take care of the rest so that they don't have to think about where the energy for these new vehicles is coming from, how it's being delivered at what cost,
how to maintain it, how to essentially have the same level of reliability and uptime for the electric fuel that these new vehicles are requiring that would match their current experience with conventional. So essentially we're coming up on stage to say we are the providers of that electric fuel for this new transportation that you're embracing, that you're about to transition to.
And we're going to be an end-to-end provider. So you don't have to worry about where the electrons are coming from, how they're being delivered to your vehicle, whether it's reliable and how much it costs. We took care of everything. All that you do is you pay us your electric fuel costs the same way that you currently pay your conventional fuel costs out of your operating budget.
That's correct. That's correct. And I'm also saving you from potentially your biggest challenge, and that is doing it yourself. Procuring electric vehicle charging infrastructure the way you would be procuring appliances is the wrong way of going about it.
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