Isabella Gomez Sarmiento

speaker

189 appearances 1 recordings 1 series first heard Jul 2026 last heard 27 Jul

Isabella Gomez Sarmiento’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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It's Been a Minute · The hidden money financing your favorite songs · 27 Jul 2026 podcast

And they're saying something like...

Here's a great album that came out this week that you should know about.

Or if you like so-and-so artist, have you heard of this person?

Or sometimes they're also reaction videos, which are becoming more and more popular.

And that's where there's like a split screen where maybe the top half of the screen will be like a music video.

And then at the bottom, you have a creator that's like live reacting to the video.

Some of the people I talked to told me that they do these for money from record labels.

I would say the key thing about these videos is they don't necessarily look like ads because all of the people I talked to told me they often don't disclose when something is being paid for by a label or agency.

So there's nothing that's like, you know, hashtag partner, hashtag sponsored content, you know,

Usually I feel like it's pretty clear when something is an advertisement, there's like a label at the bottom flagging that for you.

And I think a lot of us just keep scrolling.

These videos tend to not have that.

What kinds of artists?

I mean, I think across the board, this is way more widespread than we realized.

Two of the artists that were named to me explicitly in the interviews were the up-and-coming pop star Bella Kay.

She assigned to Atlantic.

I reached out to Atlantic for comment about this, whether they could confirm or deny that they had been a part of these marketing campaigns, and they did not get back to me.

The other artist on the other end of the spectrum –

was the Rolling Stones.

Somebody told me they got paid to promote a single off the Rolling Stones' new album and that it wasn't disclosed.

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