Isabelle Guarino
👤 SpeakerAppearances Over Time
Podcast Appearances
Yes.
It's really tough.
Okay.
So on the real estate side, a lot of people, what they're doing right now is buying real estate and turning it into an ALF or an RAL, as we call it, residential assisted living.
Not necessarily.
But the like the keys are right.
This is what really what you're looking for is the demographics of the area.
You want to be where the majority population is 50 years old and older, making two times the median income.
Okay.
That's not the senior.
That's the adult child.
That's right.
Because they're the ones usually paying.
It's almost CO, right?
They're the ones paying for mom or dad to go into the home.
Right.
So if you want to target them because they don't want to drive 45 minutes away where it's cheaper.
They want to drive five minutes on their way home.
Yeah.
So where the affluent 50 plus community is, that's where we want the home.