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Ishveen Jolly

๐Ÿ‘ค Speaker
228 total appearances

Appearances Over Time

Podcast Appearances

Right About Now - Legendary Business Advice
The Future of Influencer & Athlete Marketing with Ishveen Jolly

Yeah. I'm making it not look like it was like read off the script or that they've been forced to do it. Definitely a challenge that still exists. Yeah. I think, again, going back to the point, like, what are you using them for? So if what you want is content creation and great UGC to put in ads, don't use that guy who never does reels and, like, is a little bit stiff.

Right About Now - Legendary Business Advice
The Future of Influencer & Athlete Marketing with Ishveen Jolly

Yeah. I'm making it not look like it was like read off the script or that they've been forced to do it. Definitely a challenge that still exists. Yeah. I think, again, going back to the point, like, what are you using them for? So if what you want is content creation and great UGC to put in ads, don't use that guy who never does reels and, like, is a little bit stiff.

Right About Now - Legendary Business Advice
The Future of Influencer & Athlete Marketing with Ishveen Jolly

Yeah. I'm making it not look like it was like read off the script or that they've been forced to do it. Definitely a challenge that still exists. Yeah. I think, again, going back to the point, like, what are you using them for? So if what you want is content creation and great UGC to put in ads, don't use that guy who never does reels and, like, is a little bit stiff.

Right About Now - Legendary Business Advice
The Future of Influencer & Athlete Marketing with Ishveen Jolly

But if what you want is to be able to say that you sponsor the quarterback of Clemson, then great. Then... you know, or whatever else, then... And I think that's the other thing is I realize that a lot of times when you... And I do this as a CEO with a marketing budget. You conflate everything. You're like... You start off going, I want... I want a testimonial.

Right About Now - Legendary Business Advice
The Future of Influencer & Athlete Marketing with Ishveen Jolly

But if what you want is to be able to say that you sponsor the quarterback of Clemson, then great. Then... you know, or whatever else, then... And I think that's the other thing is I realize that a lot of times when you... And I do this as a CEO with a marketing budget. You conflate everything. You're like... You start off going, I want... I want a testimonial.

Right About Now - Legendary Business Advice
The Future of Influencer & Athlete Marketing with Ishveen Jolly

But if what you want is to be able to say that you sponsor the quarterback of Clemson, then great. Then... you know, or whatever else, then... And I think that's the other thing is I realize that a lot of times when you... And I do this as a CEO with a marketing budget. You conflate everything. You're like... You start off going, I want... I want a testimonial.

Right About Now - Legendary Business Advice
The Future of Influencer & Athlete Marketing with Ishveen Jolly

And then five weeks later, you're like, oh, but it didn't produce sales. And you're like, well, that was never the goal. And so I think it's really important. Again, the benefit of being hand in hand is like you can keep saying, remind that this is the goal of this campaign. This is the goal of this partnership. If you want to change the goal, we've got to change the creative.

Right About Now - Legendary Business Advice
The Future of Influencer & Athlete Marketing with Ishveen Jolly

And then five weeks later, you're like, oh, but it didn't produce sales. And you're like, well, that was never the goal. And so I think it's really important. Again, the benefit of being hand in hand is like you can keep saying, remind that this is the goal of this campaign. This is the goal of this partnership. If you want to change the goal, we've got to change the creative.

Right About Now - Legendary Business Advice
The Future of Influencer & Athlete Marketing with Ishveen Jolly

And then five weeks later, you're like, oh, but it didn't produce sales. And you're like, well, that was never the goal. And so I think it's really important. Again, the benefit of being hand in hand is like you can keep saying, remind that this is the goal of this campaign. This is the goal of this partnership. If you want to change the goal, we've got to change the creative.

Right About Now - Legendary Business Advice
The Future of Influencer & Athlete Marketing with Ishveen Jolly

We might need to change the person. We've got to change the deliverables. So it's like if you like a great example is if you want sales, reels doesn't allow you to have a link.

Right About Now - Legendary Business Advice
The Future of Influencer & Athlete Marketing with Ishveen Jolly

We might need to change the person. We've got to change the deliverables. So it's like if you like a great example is if you want sales, reels doesn't allow you to have a link.

Right About Now - Legendary Business Advice
The Future of Influencer & Athlete Marketing with Ishveen Jolly

We might need to change the person. We've got to change the deliverables. So it's like if you like a great example is if you want sales, reels doesn't allow you to have a link.

Right About Now - Legendary Business Advice
The Future of Influencer & Athlete Marketing with Ishveen Jolly

It's not going to produce sales. But if you want a brand awareness piece, stories disappear after 24 hours. Very, very different. Which one do you want?

Right About Now - Legendary Business Advice
The Future of Influencer & Athlete Marketing with Ishveen Jolly

It's not going to produce sales. But if you want a brand awareness piece, stories disappear after 24 hours. Very, very different. Which one do you want?

Right About Now - Legendary Business Advice
The Future of Influencer & Athlete Marketing with Ishveen Jolly

It's not going to produce sales. But if you want a brand awareness piece, stories disappear after 24 hours. Very, very different. Which one do you want?

Right About Now - Legendary Business Advice
The Future of Influencer & Athlete Marketing with Ishveen Jolly

No, I didn't.

Right About Now - Legendary Business Advice
The Future of Influencer & Athlete Marketing with Ishveen Jolly

No, I didn't.

Right About Now - Legendary Business Advice
The Future of Influencer & Athlete Marketing with Ishveen Jolly

No, I didn't.

Right About Now - Legendary Business Advice
The Future of Influencer & Athlete Marketing with Ishveen Jolly

Don't ask me questions about individuals. I'm sorry.

Right About Now - Legendary Business Advice
The Future of Influencer & Athlete Marketing with Ishveen Jolly

Don't ask me questions about individuals. I'm sorry.