Ishveen Jolly
๐ค SpeakerAppearances Over Time
Podcast Appearances
Yeah. I'm making it not look like it was like read off the script or that they've been forced to do it. Definitely a challenge that still exists. Yeah. I think, again, going back to the point, like, what are you using them for? So if what you want is content creation and great UGC to put in ads, don't use that guy who never does reels and, like, is a little bit stiff.
Yeah. I'm making it not look like it was like read off the script or that they've been forced to do it. Definitely a challenge that still exists. Yeah. I think, again, going back to the point, like, what are you using them for? So if what you want is content creation and great UGC to put in ads, don't use that guy who never does reels and, like, is a little bit stiff.
Yeah. I'm making it not look like it was like read off the script or that they've been forced to do it. Definitely a challenge that still exists. Yeah. I think, again, going back to the point, like, what are you using them for? So if what you want is content creation and great UGC to put in ads, don't use that guy who never does reels and, like, is a little bit stiff.
But if what you want is to be able to say that you sponsor the quarterback of Clemson, then great. Then... you know, or whatever else, then... And I think that's the other thing is I realize that a lot of times when you... And I do this as a CEO with a marketing budget. You conflate everything. You're like... You start off going, I want... I want a testimonial.
But if what you want is to be able to say that you sponsor the quarterback of Clemson, then great. Then... you know, or whatever else, then... And I think that's the other thing is I realize that a lot of times when you... And I do this as a CEO with a marketing budget. You conflate everything. You're like... You start off going, I want... I want a testimonial.
But if what you want is to be able to say that you sponsor the quarterback of Clemson, then great. Then... you know, or whatever else, then... And I think that's the other thing is I realize that a lot of times when you... And I do this as a CEO with a marketing budget. You conflate everything. You're like... You start off going, I want... I want a testimonial.
And then five weeks later, you're like, oh, but it didn't produce sales. And you're like, well, that was never the goal. And so I think it's really important. Again, the benefit of being hand in hand is like you can keep saying, remind that this is the goal of this campaign. This is the goal of this partnership. If you want to change the goal, we've got to change the creative.
And then five weeks later, you're like, oh, but it didn't produce sales. And you're like, well, that was never the goal. And so I think it's really important. Again, the benefit of being hand in hand is like you can keep saying, remind that this is the goal of this campaign. This is the goal of this partnership. If you want to change the goal, we've got to change the creative.
And then five weeks later, you're like, oh, but it didn't produce sales. And you're like, well, that was never the goal. And so I think it's really important. Again, the benefit of being hand in hand is like you can keep saying, remind that this is the goal of this campaign. This is the goal of this partnership. If you want to change the goal, we've got to change the creative.
We might need to change the person. We've got to change the deliverables. So it's like if you like a great example is if you want sales, reels doesn't allow you to have a link.
We might need to change the person. We've got to change the deliverables. So it's like if you like a great example is if you want sales, reels doesn't allow you to have a link.
We might need to change the person. We've got to change the deliverables. So it's like if you like a great example is if you want sales, reels doesn't allow you to have a link.
It's not going to produce sales. But if you want a brand awareness piece, stories disappear after 24 hours. Very, very different. Which one do you want?
It's not going to produce sales. But if you want a brand awareness piece, stories disappear after 24 hours. Very, very different. Which one do you want?
It's not going to produce sales. But if you want a brand awareness piece, stories disappear after 24 hours. Very, very different. Which one do you want?
No, I didn't.
No, I didn't.
No, I didn't.
Don't ask me questions about individuals. I'm sorry.
Don't ask me questions about individuals. I'm sorry.