Ishveen Jolly

Don't ask me questions about individuals. I'm sorry.

I'm going to say the answer is yes because I have faith in my team.

I'm going to say the answer is yes because I have faith in my team.

I'm going to say the answer is yes because I have faith in my team.

I love what you say. We don't do as many of those deals, to be honest. But we also count product as value. So I'd say cash is king, product is second, then really equity if you've got it, and then it's royalty, exactly what you're saying. So we basically do zero royalty-only deals with no product. And when people say to us royalty, I say do a deal for product.

I love what you say. We don't do as many of those deals, to be honest. But we also count product as value. So I'd say cash is king, product is second, then really equity if you've got it, and then it's royalty, exactly what you're saying. So we basically do zero royalty-only deals with no product. And when people say to us royalty, I say do a deal for product.

I love what you say. We don't do as many of those deals, to be honest. But we also count product as value. So I'd say cash is king, product is second, then really equity if you've got it, and then it's royalty, exactly what you're saying. So we basically do zero royalty-only deals with no product. And when people say to us royalty, I say do a deal for product.

And if it works, if there's alignment, if you like their work, if they like you, then fine. Talk about a longer term deal with royalties. But the expectation that you're going to come in and get good things. Now, let's talk about then why is it still, why is it happening? Well, obviously TikTok shop is changing the whole game because they've got this whole thing.

And if it works, if there's alignment, if you like their work, if they like you, then fine. Talk about a longer term deal with royalties. But the expectation that you're going to come in and get good things. Now, let's talk about then why is it still, why is it happening? Well, obviously TikTok shop is changing the whole game because they've got this whole thing.

And if it works, if there's alignment, if you like their work, if they like you, then fine. Talk about a longer term deal with royalties. But the expectation that you're going to come in and get good things. Now, let's talk about then why is it still, why is it happening? Well, obviously TikTok shop is changing the whole game because they've got this whole thing.

I don't think it happens that much on Meta or wherever else. It might be on Amazon. And if I was going to play like devil's advocate, like why is it happening? Why is it not happening to us so much is because athletes, this is not their primary job.

I don't think it happens that much on Meta or wherever else. It might be on Amazon. And if I was going to play like devil's advocate, like why is it happening? Why is it not happening to us so much is because athletes, this is not their primary job.

I don't think it happens that much on Meta or wherever else. It might be on Amazon. And if I was going to play like devil's advocate, like why is it happening? Why is it not happening to us so much is because athletes, this is not their primary job.

But if you're a content creator, let's say on TikTok, firstly, you need content to post three times a day. Yeah. So if you get paid like 20 bucks for a video or like you're going to just generate a bit of sales, like one, two, this is your job. So you need to figure out ways to, because like those brand awareness dollars are drying up if you don't produce content. if you don't have a viewpoint.

But if you're a content creator, let's say on TikTok, firstly, you need content to post three times a day. Yeah. So if you get paid like 20 bucks for a video or like you're going to just generate a bit of sales, like one, two, this is your job. So you need to figure out ways to, because like those brand awareness dollars are drying up if you don't produce content. if you don't have a viewpoint.

But if you're a content creator, let's say on TikTok, firstly, you need content to post three times a day. Yeah. So if you get paid like 20 bucks for a video or like you're going to just generate a bit of sales, like one, two, this is your job. So you need to figure out ways to, because like those brand awareness dollars are drying up if you don't produce content. if you don't have a viewpoint.

And that's why I love the space that we're in because I used to say, we're not influencer marketing, we're sports sponsorship. And then obviously I was like, all right, we're influencer marketing.

And that's why I love the space that we're in because I used to say, we're not influencer marketing, we're sports sponsorship. And then obviously I was like, all right, we're influencer marketing.

And that's why I love the space that we're in because I used to say, we're not influencer marketing, we're sports sponsorship. And then obviously I was like, all right, we're influencer marketing.

Well, if you're the buyer and you buy influencer marketing, I'm here for it. Yeah, exactly. But I'd also say like, with the rise of the athlete and the celebrity and the TV star all becoming... better value, I think it's hard for someone who's not famous for a reason to make money from brand awareness. And they're probably the ones doing the affiliate deals.