Ishveen Jolly

Well, if you're the buyer and you buy influencer marketing, I'm here for it. Yeah, exactly. But I'd also say like, with the rise of the athlete and the celebrity and the TV star all becoming... better value, I think it's hard for someone who's not famous for a reason to make money from brand awareness. And they're probably the ones doing the affiliate deals.

Well, if you're the buyer and you buy influencer marketing, I'm here for it. Yeah, exactly. But I'd also say like, with the rise of the athlete and the celebrity and the TV star all becoming... better value, I think it's hard for someone who's not famous for a reason to make money from brand awareness. And they're probably the ones doing the affiliate deals.

I wish there were more. And we've done a few of these. I wish the deals were like more creatively set up. So it's like, OK, what does your funnel look like? I can guarantee you this amount of traffic. Let's pay for that. And then let's do royalties on top of. So it de-risks you. It gives me a bit of upside. But there's also...

I wish there were more. And we've done a few of these. I wish the deals were like more creatively set up. So it's like, OK, what does your funnel look like? I can guarantee you this amount of traffic. Let's pay for that. And then let's do royalties on top of. So it de-risks you. It gives me a bit of upside. But there's also...

I wish there were more. And we've done a few of these. I wish the deals were like more creatively set up. So it's like, OK, what does your funnel look like? I can guarantee you this amount of traffic. Let's pay for that. And then let's do royalties on top of. So it de-risks you. It gives me a bit of upside. But there's also...

Like you said, if your website crashes on that day, I shouldn't be held. And also, I say this to our brands. We're not in the business of understanding your competitive set, your pricing, your packaging, your flavors. So we can't predict the success. But I do feel like there's probably a myth that it's like no guarantee or sales. Ideally, it should be like a guarantee of something within funnel.

Like you said, if your website crashes on that day, I shouldn't be held. And also, I say this to our brands. We're not in the business of understanding your competitive set, your pricing, your packaging, your flavors. So we can't predict the success. But I do feel like there's probably a myth that it's like no guarantee or sales. Ideally, it should be like a guarantee of something within funnel.

Like you said, if your website crashes on that day, I shouldn't be held. And also, I say this to our brands. We're not in the business of understanding your competitive set, your pricing, your packaging, your flavors. So we can't predict the success. But I do feel like there's probably a myth that it's like no guarantee or sales. Ideally, it should be like a guarantee of something within funnel.

Yep. And that would be easy, right, Ryan? Because then you'd be like, well, if I don't hit it, I'll just do two extra ad reads for free. And if I do hit it... Exactly.

Yep. And that would be easy, right, Ryan? Because then you'd be like, well, if I don't hit it, I'll just do two extra ad reads for free. And if I do hit it... Exactly.

Yep. And that would be easy, right, Ryan? Because then you'd be like, well, if I don't hit it, I'll just do two extra ad reads for free. And if I do hit it... Exactly.

Yeah.

Yeah.

Yeah.

I think also the other thing is, like you said, awareness or whatever else. What that also does is it goes against everything we were saying before, which is like, The value is also in like using that ad read and putting it in paid ads, posting on LinkedIn, posting it organically, doing a marketing email and being like, hey, did you see us on this podcast?

I think also the other thing is, like you said, awareness or whatever else. What that also does is it goes against everything we were saying before, which is like, The value is also in like using that ad read and putting it in paid ads, posting on LinkedIn, posting it organically, doing a marketing email and being like, hey, did you see us on this podcast?

I think also the other thing is, like you said, awareness or whatever else. What that also does is it goes against everything we were saying before, which is like, The value is also in like using that ad read and putting it in paid ads, posting on LinkedIn, posting it organically, doing a marketing email and being like, hey, did you see us on this podcast?

Like did you like, you know, or putting it like using it in PR. And so by trying to make it free, you're basically saying it's got no value anywhere else other than the influencers channel, which is like the wrong way to think about it. So. that whole thing doesn't really work. But I think what needs to happen is almost like there needs to be a very separated approach. Like your Mac, like,

Like did you like, you know, or putting it like using it in PR. And so by trying to make it free, you're basically saying it's got no value anywhere else other than the influencers channel, which is like the wrong way to think about it. So. that whole thing doesn't really work. But I think what needs to happen is almost like there needs to be a very separated approach. Like your Mac, like,

Like did you like, you know, or putting it like using it in PR. And so by trying to make it free, you're basically saying it's got no value anywhere else other than the influencers channel, which is like the wrong way to think about it. So. that whole thing doesn't really work. But I think what needs to happen is almost like there needs to be a very separated approach. Like your Mac, like,