Ishveen Jolly

you know, like your macro and what does that look like? Whether it's macro or micro or like strategies and buckets. And it's like, this is my royalty only people, but these are my people who do something else. And these are my people and they've all got different goals.

you know, like your macro and what does that look like? Whether it's macro or micro or like strategies and buckets. And it's like, this is my royalty only people, but these are my people who do something else. And these are my people and they've all got different goals.

you know, like your macro and what does that look like? Whether it's macro or micro or like strategies and buckets. And it's like, this is my royalty only people, but these are my people who do something else. And these are my people and they've all got different goals.

And that's what we've been trying to work on with our clients where we're like, your product only deal is for a testimonial or review for you to use. It's not going to drive sales because they've probably got less than 5,000 followers. Yep. This person, you know, they're going to produce content that you're going to put in your paid ads that you're going to be proud of, you know, blah, blah, blah.

And that's what we've been trying to work on with our clients where we're like, your product only deal is for a testimonial or review for you to use. It's not going to drive sales because they've probably got less than 5,000 followers. Yep. This person, you know, they're going to produce content that you're going to put in your paid ads that you're going to be proud of, you know, blah, blah, blah.

And that's what we've been trying to work on with our clients where we're like, your product only deal is for a testimonial or review for you to use. It's not going to drive sales because they've probably got less than 5,000 followers. Yep. This person, you know, they're going to produce content that you're going to put in your paid ads that you're going to be proud of, you know, blah, blah, blah.

I love it. And it's going to be royalty-based only. Yeah, exactly.

I love it. And it's going to be royalty-based only. Yeah, exactly.

I love it. And it's going to be royalty-based only. Yeah, exactly.

I'd say having been in the sponsorship game a long time, if you have the brand dollars, the right brands with the right dollars, you can make any deal happen.

I'd say having been in the sponsorship game a long time, if you have the brand dollars, the right brands with the right dollars, you can make any deal happen.

I'd say having been in the sponsorship game a long time, if you have the brand dollars, the right brands with the right dollars, you can make any deal happen.

And so we needed enough base to say like, hey, brand, become interested. But really, the last eight out of 10 years, it's been servicing the brand.

And so we needed enough base to say like, hey, brand, become interested. But really, the last eight out of 10 years, it's been servicing the brand.

And so we needed enough base to say like, hey, brand, become interested. But really, the last eight out of 10 years, it's been servicing the brand.

when we feel like we built a mobile app, and that was predominantly with the focus of the athletes and the agents, because we realized that they're on the go, they don't sit at a desktop all day, they want to upload content from their phone, you know, all of that stuff, right?

when we feel like we built a mobile app, and that was predominantly with the focus of the athletes and the agents, because we realized that they're on the go, they don't sit at a desktop all day, they want to upload content from their phone, you know, all of that stuff, right?

when we feel like we built a mobile app, and that was predominantly with the focus of the athletes and the agents, because we realized that they're on the go, they don't sit at a desktop all day, they want to upload content from their phone, you know, all of that stuff, right?

And so we've actually probably built more tech, not, well, it's like the tech is 50-50, but the service is probably 75 brand, 25 athlete agent. And it goes back to the fact that at the end of the day, well, one is we work with a lot of agents, so they do part of the servicing.

And so we've actually probably built more tech, not, well, it's like the tech is 50-50, but the service is probably 75 brand, 25 athlete agent. And it goes back to the fact that at the end of the day, well, one is we work with a lot of agents, so they do part of the servicing.