Ismael Valdez

Like one of the things we're getting feedback right now that a lot of contractors need help with is like, hey, how do I sell this to my customers? Like how do I get customers to buy into this? And so now, you know, we're kind of, you know, Going down that path and seeing how we can help them with that.

Well, I think one of the things that people really want to see is like, what's the ROI on this product, right? And how do I go to market with it? And the reason I got, you know, I jokingly say, the reason I got dragged into this project by Tom is that I had over 5,000 customers at ProSkill on monitoring. These were new systems.

Well, I think one of the things that people really want to see is like, what's the ROI on this product, right? And how do I go to market with it? And the reason I got, you know, I jokingly say, the reason I got dragged into this project by Tom is that I had over 5,000 customers at ProSkill on monitoring. These were new systems.

Every time we put a new system in, we put in a monitoring thermostat that Train made, right? And what we realized real quick is like, man, we know when these systems are broken. This is really valuable data because we're turning a negative experience for a customer of like, hey, we just put in this really expensive system, it's not working.

Every time we put a new system in, we put in a monitoring thermostat that Train made, right? And what we realized real quick is like, man, we know when these systems are broken. This is really valuable data because we're turning a negative experience for a customer of like, hey, we just put in this really expensive system, it's not working.

We'd proactively call them, we'd get ahead of the issue, we'd get out there, we'd fix the issue, right? My brother, who is the marketing genius at every company we do together, he's very good at it, was like, hey, what if we put these on old systems?

We'd proactively call them, we'd get ahead of the issue, we'd get out there, we'd fix the issue, right? My brother, who is the marketing genius at every company we do together, he's very good at it, was like, hey, what if we put these on old systems?

Like what if we could capture these leads and create these same, you know, customer experiences, but with equipment that needs to be replaced, you know, and we're looking at a replacement lead back then, it's still several hundred dollars. And we're putting in a $300 thermostat that basically locks us into getting that lead when that system breaks. And so the ROI is such a simple thing.

Like what if we could capture these leads and create these same, you know, customer experiences, but with equipment that needs to be replaced, you know, and we're looking at a replacement lead back then, it's still several hundred dollars. And we're putting in a $300 thermostat that basically locks us into getting that lead when that system breaks. And so the ROI is such a simple thing.

I mean, there's so many different ways you can look at it. The cost of the thermostat is cheaper than someone clicking on one of your pay-per-click ads, right? So we can reduce truck rolls by looking at the historical data. Most guys are gonna spend 300 plus dollars to roll a truck. There's the monthly monitoring that, you know, we don't charge a set, like a fee per device.

I mean, there's so many different ways you can look at it. The cost of the thermostat is cheaper than someone clicking on one of your pay-per-click ads, right? So we can reduce truck rolls by looking at the historical data. Most guys are gonna spend 300 plus dollars to roll a truck. There's the monthly monitoring that, you know, we don't charge a set, like a fee per device.

That's in the contractor's tool belt. They can charge, you know, most guys are adding $10 to $20 a month per device. So, you know, within a year, they're basically paying for the thermostat. So there's so many ROI cases on it that if you really add them all up, it's literally a no brainer.

That's in the contractor's tool belt. They can charge, you know, most guys are adding $10 to $20 a month per device. So, you know, within a year, they're basically paying for the thermostat. So there's so many ROI cases on it that if you really add them all up, it's literally a no brainer.

But my upfront where, you know, Benny and I talk about this all the time. Like if I was starting an HVAC company today, I'm front-loading every customer that I go in their house that has a 10-year-old system, they're getting a free thermostat. Free thermostat, free thermostat, free thermostat. I'm literally just locking in replacement data like crazy. But it's a cash flow thing, right?

But my upfront where, you know, Benny and I talk about this all the time. Like if I was starting an HVAC company today, I'm front-loading every customer that I go in their house that has a 10-year-old system, they're getting a free thermostat. Free thermostat, free thermostat, free thermostat. I'm literally just locking in replacement data like crazy. But it's a cash flow thing, right?

Like, you know, fortunately with our exits, we'd be able to do that. We understand that other guys have the, you know, it's going to be harder on the cash flow as they start their companies. And so we're working on ways to show them that this can work at scale.

Like, you know, fortunately with our exits, we'd be able to do that. We understand that other guys have the, you know, it's going to be harder on the cash flow as they start their companies. And so we're working on ways to show them that this can work at scale.

We haven't gotten into the messaging center where you can send messages to your customers, create great customer experiences so that you're memorable, create demand leads through offering specials.

We haven't gotten into the messaging center where you can send messages to your customers, create great customer experiences so that you're memorable, create demand leads through offering specials.

Yeah, so on the tech side, I ran service install sales for a long time at ProSkill. And one of the things we know coming down the pipe, and it's here in California and on the East Coast, is everyone are being incentivized to switch to heat pumps. The problem is, is if you live anywhere where the infrastructure is older, there's not enough wires to run these heat pumps.