Ivan Yates

You were a showman.

No, it was entertainment.

But you see, the point is, like, I wasn't going to be a po-faced morning Ireland, you know, sort of telling you how to live your life and kind of with, you know, that kind of moral superiority of it all.

You know what I mean?

So, like, at the end of the day, that was different.

And it was authentically different.

In the same way that Eamon Dunphy was different.

In the same way that Vincent Brown was different.

So my question to everyone is, just tell me, Mr. or Ms.

Morninger, how are you different?

Yeah.

No, I was kneeling.

I was kneeling, I was kneeling.

No, no, the situation was that they invited a number of people in the public affairs PR business.

And nobody else showed up.

So I realized very quickly, there is no circus here for Alan Kelly, who is the chair, unless you have a clown.

So I was in control.

So one of the things I advise people in terms of sort of controversy management is that, so Dominic Cummins had been advisor to Boris.

and went to Blaynard Castle, and he broke the COVID regulations.

So the world and his wife wanted to know why wasn't he going to be sacked.