Ivana Oli
Appearances
WSJ What’s News
Boycotting Target, Part 2: Is Its Business Paying a Price?
Mom and Chief is a fun name the team gave me because our company is actually run by my now 13-year-old daughter. And so I'm mom, and so I have to kind of take care of all the things that an adult needs to take care of.
WSJ What’s News
Boycotting Target, Part 2: Is Its Business Paying a Price?
We've definitely seen our sales affected, our sales at Target specifically. So yes, we've seen the entire category kind of decline in sales.
WSJ What’s News
Boycotting Target, Part 2: Is Its Business Paying a Price?
It's such a big deal to get on target shelves. It's not an easy feat for us to get on target shelves. So as hard as it is to get on, it's actually easy for them to kick us off the shelves if we're not performing. And so for us, our focus was really all about just maintaining the relationship we have with our buying team.
WSJ What’s News
Boycotting Target, Part 2: Is Its Business Paying a Price?
And the fact that we've seen success since we launched on their shelves has been our priority.