Ivanka Trump

And so we thought, let's bridge the gap and create something for a modern woman.

And it caught fire.

And it was an amazing success.

We were doing close to $800 million in sales annually when I shut it down when I went into government.

It was great.

Yeah.

I went into government, and you always have to sort of be moving forward.

And I had built a team of women who were oriented towards forward momentum, and I had to put it on ice.

And this was all just part of the rules of complying with the Office of Government Ethics.

So they basically look at everything you have, and they say, sell this, put this into a trust, do this, do that, do this.

So you do that, and for my own business, they weren't allowed to use my image anymore.

They weren't allowed to grow the business in terms of new accounts or internationally.

And that was fine for a moment.

But at the end of the day, you need like growth.

And so I thought it would be easier to end on a high note than to allow the business to sort of stagnate.

And I also felt like for myself, I'm always looking forward.

Like I don't like to look back.

And I feel the

experience of this new experience.

I mean, serving was so expanding.