Jack Monson

speaker

442 appearances 1 recordings 1 series first heard Feb 2011 last heard Feb 2011

Jack Monson’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · Enhancing the IFA Convention Experience with Real-time Social Media · 10 Feb 2011 podcast

get in on Foursquare and and check in and and right away you're gonna be able to go in and and find

uh y you know, some of your friends who are already at the show and connect with them over this platform.

Um, I think the the

the real aha moment that some of these folks will have if they're using Foursquare for the very first time at the IFA convention

is while they're walking around checking into

uh, you know, one of the sessions or maybe they'll they'll check in on Foursquare when they go to the uh Mitt Romney speech or at one of the luncheons or Taste of Franchising or at the tweet up.

Um or or maybe at one of the exhibitors' booths.

Um, as they're going around checking into these places and seeing who's there and and, you know, seeing what value there is in that, I think they're going to have that aha moment of, Oh my gosh,

This is what

our local outlets and franchisees

could have going on in their stores and in their restaurants and in their shops.

So I think it it it will be very interesting to see if people have that aha moment as they're walking around the the hotel checking into these various things.

you know, will they see how that could translate

into store traffic.

And and that's one of the things that we really focus on at my firm is

not just looking at, you know, sort of smoke and mirrors

uh social media numbers and and and that sort of thing, but really how can we use social media to drive store traffic?

How can we use social media to increase sales or

whatever your your overall uh business objective is.

Um so so we'd really like to help people get set up on Foursquare, use it during the show, maybe maybe even have a little clinic.

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