Jaclyn Johnson

So I think it was a combo of both. I think they typically had been in less sexy industries, insurance industry, blah, blah, blah, blah, and technology done extremely well. But they wanted to tap into the consumer space a little bit more.

learn more about it and so for them this was perfect for me and so i was able to bring a lot of deal flow and also being on the venture side was really interesting i learned a ton about diligence because they obviously had a best-in-class team that was doing all their diligence for all their other projects got to work with really incredible analysts and really understand what it takes to diligence a deal and what to look for and all those things that was really fun so i did that for a little bit and then ended up launching the blueprint which is a mastermind with ali webb and marina middleton

learn more about it and so for them this was perfect for me and so i was able to bring a lot of deal flow and also being on the venture side was really interesting i learned a ton about diligence because they obviously had a best-in-class team that was doing all their diligence for all their other projects got to work with really incredible analysts and really understand what it takes to diligence a deal and what to look for and all those things that was really fun so i did that for a little bit and then ended up launching the blueprint which is a mastermind with ali webb and marina middleton

learn more about it and so for them this was perfect for me and so i was able to bring a lot of deal flow and also being on the venture side was really interesting i learned a ton about diligence because they obviously had a best-in-class team that was doing all their diligence for all their other projects got to work with really incredible analysts and really understand what it takes to diligence a deal and what to look for and all those things that was really fun so i did that for a little bit and then ended up launching the blueprint which is a mastermind with ali webb and marina middleton

after much convincing from Marina, because I was like, I don't know if I want to get back into coaching and events and things like that. And she basically convinced me to do it. And so that was what I was doing when things took a turn and changed. Yes. So end of last year, I'm doing the blueprint and Essentially, it comes to light that there's interest in selling, creating, cultivate again.

after much convincing from Marina, because I was like, I don't know if I want to get back into coaching and events and things like that. And she basically convinced me to do it. And so that was what I was doing when things took a turn and changed. Yes. So end of last year, I'm doing the blueprint and Essentially, it comes to light that there's interest in selling, creating, cultivate again.

after much convincing from Marina, because I was like, I don't know if I want to get back into coaching and events and things like that. And she basically convinced me to do it. And so that was what I was doing when things took a turn and changed. Yes. So end of last year, I'm doing the blueprint and Essentially, it comes to light that there's interest in selling, creating, cultivate again.

So this was way quicker than we had ever imagined. And it was a surprise, I think, to everyone on the team, on the board, et cetera. And so initially, my reaction was, OK, like, who can we sell this to? That makes sense. That's going to give it a good home that like, you know, obviously, I know a lot of amazing female media centric media companies have a lot of relationships there.

So this was way quicker than we had ever imagined. And it was a surprise, I think, to everyone on the team, on the board, et cetera. And so initially, my reaction was, OK, like, who can we sell this to? That makes sense. That's going to give it a good home that like, you know, obviously, I know a lot of amazing female media centric media companies have a lot of relationships there.

So this was way quicker than we had ever imagined. And it was a surprise, I think, to everyone on the team, on the board, et cetera. And so initially, my reaction was, OK, like, who can we sell this to? That makes sense. That's going to give it a good home that like, you know, obviously, I know a lot of amazing female media centric media companies have a lot of relationships there.

And also there was a lot of people interested in buying us. So that's where my brain went immediately. And then essentially, as things were happening, I went back to Marina, who was my partner on the Blueprint, who is very young, very hungry, did an amazing job with the Blueprint year one. We were able to do seven figures year one. It was amazing.

And also there was a lot of people interested in buying us. So that's where my brain went immediately. And then essentially, as things were happening, I went back to Marina, who was my partner on the Blueprint, who is very young, very hungry, did an amazing job with the Blueprint year one. We were able to do seven figures year one. It was amazing.

And also there was a lot of people interested in buying us. So that's where my brain went immediately. And then essentially, as things were happening, I went back to Marina, who was my partner on the Blueprint, who is very young, very hungry, did an amazing job with the Blueprint year one. We were able to do seven figures year one. It was amazing.

And I called her and I was like, this is what's happening. I want to throw this out to you and I this is this might be crazy, but what if we bought Create and Cultivate? She was like in a minute, like immediately. Yes. And I was like, no, no, no. I need you to think about this because I don't want to go back and be the CEO.

And I called her and I was like, this is what's happening. I want to throw this out to you and I this is this might be crazy, but what if we bought Create and Cultivate? She was like in a minute, like immediately. Yes. And I was like, no, no, no. I need you to think about this because I don't want to go back and be the CEO.

And I called her and I was like, this is what's happening. I want to throw this out to you and I this is this might be crazy, but what if we bought Create and Cultivate? She was like in a minute, like immediately. Yes. And I was like, no, no, no. I need you to think about this because I don't want to go back and be the CEO.

But I know there's so much value there and I think we could put our own spin on it. Looking at what we've done with the blueprint, I feel like there's like major opportunity for smaller, more intimate events. And she was like, no, 100% I'm in. At that point, I send this email out. Essentially, that's like I'm interested in buying it back.

But I know there's so much value there and I think we could put our own spin on it. Looking at what we've done with the blueprint, I feel like there's like major opportunity for smaller, more intimate events. And she was like, no, 100% I'm in. At that point, I send this email out. Essentially, that's like I'm interested in buying it back.

But I know there's so much value there and I think we could put our own spin on it. Looking at what we've done with the blueprint, I feel like there's like major opportunity for smaller, more intimate events. And she was like, no, 100% I'm in. At that point, I send this email out. Essentially, that's like I'm interested in buying it back.

which sparks like a lot of different emotions amongst the private equity firm. And then of course our lender and then the existing CEO. And so honestly, over two months of just like negotiations back and forth at falling through it, coming back at like all the things that happen when you're in the midst of an M&A kind of transaction.