Jacob Cook

Look, we get it.

You're a discerning sort of person.

You're a Bloomberg listener after all.

Yeah, we did a like for like comparison.

We think it's about 14.8 percent up over last year, which is actually much better than expected.

We think this is the strongest one since 2021.

And that's they ran a week earlier and a couple of days later.

But even taking that into account, we're pretty optimistic at the Chinese consumer right now.

Well, middle class growth was pretty good.

You know, Alibaba is now reporting numbers, especially with their 88 VIP program that that that's also really strong.

And that's focused on a more upscale consumer.

They're reporting 30 percent up in that particular category.

So that's pretty good.

Middle class consumers are what people have been worried about over the last couple of years.

There's been pressure on employment.

So that really didn't play any consequences here for this 11-11.

It was great.

We're seeing close to 15% growth year over year, which is already the largest shopping festival.

So these numbers are pretty optimistic.

Yeah, it's interesting.