Jacob Goldstein

Yeah.

And they have to keep, you know, putting out these things to support their legacy systems, right?

It's a classic, classic incumbent problem.

He knew logistics.

He knew selling.

He knew how to get things into stores.

Sure.

I disagree.

I think Bushnell had his moment.

He changed the world.

But as we often see with technology companies, the person who founded the company might not be the person to take it all the way.

You know, he was using it as a game company and it would eventually become a multimedia industry.

you know, essentially movies in a box, a huge technological innovation that I'm not sure he could have done.

And we see this across other industries, right?

The first mover advantage is usually not an advantage, right?

Because you have to spend all this money solving problems that other people can come and just take from you.

But also you have a certain arrogance, right?

You are...

the successful leader everyone wants an atari everyone has an atari system so you don't really have to innovate to make a better atari system you just have to get them to just keep buying cartridges and yes atari did try and come up with a new system and and it was okay right it just didn't work that well because i think they were like the world will always have atari atari will always be number one you can't conceive of a world without atari and then it happened