Jacob Goldstein

So at the time, he works for a company called Ampex, famous for those of us in the radio business as the makers of magnetic tape.

Did you use Ampex tape in your career?

Of course.

My closet's filled with it still, right?

Is it true?

It is, actually.

I can't get rid of them.

But Ampex was notable not just because it was an electronics company in the Bay Area, but because it had this policy that allowed their employees to basically take stuff home and tinker with it, you know, to come up with new ideas based on the equipment.

And so Bushnell starts taking stuff home, thinking about Ampex.

That's Bushnell's law, which is basically if people have coins in a place of amusement, they will spend all the coins they have on something that's new and fun.

Yes.

It's a box in the corner.

It stands up.

Next to the jukebox.

Yeah.

And it has computer space on it.

And you're like, oh, computer space.

S-Y-Z-Y-G-Y.

Really going in on the astronomical theme, which, you know, syzygy is when, like, the planets line up?

Atari.