Jaeden Schaefer

and kind of do those two voice clones separate you gotta do the translation of course which isn't too crazy but then something that 11 lives does that i'm impressed by is in order to get the lip sync working meaning if you're going to use like an audio that gets translated for a movie right let's say the movie clip is 30 seconds long you don't want the audio file to come out after gets translated into spanish as like 45 seconds and now because every word and every translation and phrase is

could be shorter or longer.

It is pretty tricky to do this, but there are a bunch of like stretching tools and techniques that you can use.

And so this is kind of what 11 Labs does.

So essentially, if you you can use these audio files as dubs for videos, and you see kind of the same technology with like, hey, Jen, and people like that, but

I've been really impressed with how 11 Labs has done it.

And specifically, you know, I use this for podcasting and a lot of other publishers and news organizations are also doing this.

And this is a really big moneymaker for 11 Labs.

So I think the upside to this is obvious.

You get a lot more engagement and retention if you're

translating this into other languages.

It's a lot more accessible for people that might, you know, not speak English super well or whatever the primary language is super well.

And then like monetization, you can obviously make more money by growing the user base or the listener base and specifically in different countries because a Spanish company is not going to advertise on my podcast.

But if I do a Spanish podcast, I could get that advertiser.

And so by being able to go into different languages, you have a lot more monetization opportunities, which I think are really interesting.

So overall, I think there's a lot going on.

I think Spotify obviously is now making audio discovery a lot more like chatting with a smart assistant.

Particle is now making podcast audio more like scanning headlines.

And then publishers are now turning into audio by default.

And then they're also going to be doing multilingual audio on demand.