Jaeden Shafer

There was a lot more bugs at the beginning.

I mean, with anything and a lot of different features that we didn't have.

And I think our churn was was pretty high when we first launched.

I'm pretty proud of being able to pull that churn rate down and get people to stick around a lot longer.

But it was a lot of work for us to achieve that and to be able to bring that down.

I think a lot of other people struggle with that, too.

According to their 2026 state of subscription apps report, AI apps experienced significantly higher churn compared to traditional apps.

So this is interesting, right?

Like it's not just like, oh, people try more software and they use less today.

Well, people actually still keep a lot of their OG apps that they have and OG subscriptions, but it's the new AI ones that they're just trying out this new buzz thing.

Oh, look, you can do this crazy cool thing and make an image of me looking like X, Y, Z. You go try it and then you kind of dump it.

So

According to the report, they analyzed more than 1 billion in-app subscription transactions, and that was about $11 billion in annual developer revenue.

I mean, based off of their scale and their ecosystem, I think this is a pretty good indicator.

They have like iOS, Android, and web apps.

And what's interesting to me is that, you know, despite like I think a lot of the hype around AI, most subscription apps are not built around it.

Only 27% of apps analyzed, according to their report, were categorized as AI-powered.

About 72% of those are just non-AI apps.

So a majority of apps.

And this is interesting because I think we see a lot of the bigger players like immediately injecting AI in.