Jake Humphrey

in the world that he operates in so many elite sprinters he's competed against the failed doping tests and what was his advice for any young athlete that thought that that was a path to tread it's worth listening to what he told us i i could i can never understand why you know i mean uh a lot of people don't want to wait their time i think because

Yeah, massively.

So as you'll hear in the interview with James, he talks about how the Enhanced Games is now selling...

kits that you can buy online anybody can do it that contain the substances that the athletes in the games are taking so you can get a similar physique to those athletes out there it's literally selling you this get fit quick message that is that is at the heart of so much of our society people thinking that

you can become a multi-millionaire overnight you write best sweat sellers um in a couple of months that everything comes to you easy when we know because 400 guests have told us that that what comes easy doesn't last what lasts doesn't necessarily come easy and i think sometimes going back to your first principles of going well actually i'm going to be patient i'm going to

Well, again, this is where I think you have to fall back on your own values.

This is the stuff that says, am I able to wake up in the morning and look at myself in the mirror knowing what I'm going to do?

And more importantly, when I put my head on the pillow at night, can I reflect on how I've behaved and still feel that I've been congruent to my values?

I think...

The conversation with James, and people, I really encourage them to tune in and listen to it.

When we speak to him about how do you stay hopeful having sort of immersed yourself in this world of cheats and people sort of blurring the lines,

The only real answer that he offers us is education.

Now, that's a bit of a cliche because we often say that education is the key to improving all situations.

But the essence of it is educating people about their values, what's important to them, how they want to be remembered.

We talk about there's plenty of athletes that have subsequently been found out later on and the shame, the stigma that sticks to them.

They talk about how it just wasn't worth it.

There's an interview with an Ironman champion who James went and interviewed for his book who admitted he was tempted by that decision of chasing shortcuts because he thought others were doing it.

And then when he got caught...

just held his hands up he made no excuses he didn't claim he'd been eating an excess of eggs he just said no no i was taking epo because i wanted to get to that number one spot on the podium and he talks about the like the social cost of that the shame the stigma that sticks to him long afterwards that like there's no shortcut that comes for free well we will hear from him in just a moment before we do i want to go back into the archives one final time

Yeah, but again, there's an interesting sort of dynamic that I think is worthy of us exploring here.