James Altucher

I also call it IdeasX.

I also call it IdeasX.

I call it a couple of things.

I call it a couple of things.

And the idea is you want to come up with two things that you're either interested in or know about and explore what the intersection of those things are.

And the idea is you want to come up with two things that you're either interested in or know about and explore what the intersection of those things are.

For instance, Apple does this quite a bit.

For instance, Apple does this quite a bit.

So they were a computer company for 30 years.

So they were a computer company for 30 years.

And then suddenly they wanted to combine the radio with computers.

And then suddenly they wanted to combine the radio with computers.

And the IdeasX that resulted was the iPod, the first iPod.

And the IdeasX that resulted was the iPod, the first iPod.

Oh, let's combine...

Oh, let's combine...

the iPod with phones.

the iPod with phones.

And the result was the smartphone, the iPhone.

And the result was the smartphone, the iPhone.