James Booth

It was back of a cigarette packet type thing.

I'd put it in a drawer.

And I really wasn't looking to do anything quickly.

I'd been working with a couple of businesses as an advisor, as helping one of them raise some money.

And I'd started to do a little bit of angel funding.

And then the opportunity came along and I thought, you know what, I'm going to get that business plan out.

We were called Rockerbox back then.

We rebranded to Scooter in 2015.

And for me, I'd started to see in the market that there was a shifting dynamic.

The online publishers were losing audiences to Facebook and other social media.

Brands were trying to work out how to communicate with inside social media, social channels.

And I felt that the market needed to move to a phase where content would become an interesting device for marketing.

And that's what my business plan had been about.

And it felt by the end of 2007, it felt like,

it was the right time to start to talk about content.

And so I created Rockerbox.

I launched Rockerbox and brought in a co-founder who had a background in television.

This is Tori.

Yes, Tori, yeah.

So her world was telly.