James Booth

We launched Rockerbox, and then we spent about a year just deliberately going slow, looking at where the opportunities were in markets, and very quickly evolved an approach to technology that we felt was relevant and interesting to that market.

And then we started, I'd funded the first couple of years.

In real terms, a few hundred thousand, but actually in loss of income because I didn't pay myself anything for a long time and all the other stuff.

It's substantially more than that.

To date, we've raised about 12 million pounds.

Yeah, so very much.

So we're a technology company.

We specialize in programmatic technology that is really around the branding, specifics around branding.

How do you make branding work in an exciting way through programmatic trading?

And our clients are typically the agency groups.

90% of what we do is what we refer to as self-serve.

So our technology is activated by third parties themselves.

And for that, we charge a low cost per thousand fee.

It typically varies.

The benchmark is about £1.50, cost per thousand.

And within that, there's the technology, there's support for creative, there's the analytics piece.

There's a bunch of stuff within that fee.

And then 10% of our activity is what we refer to as managed service, where we're activating the campaign as for and behalf of the clients.

And for that, we take a percentage of media, which is typically around the 20%, 25%.

And that covers license, distribution, time and material to activate the campaign, an optimized campaign, analytics, creative, that whole piece.