James Booth

Self-serve is very high margin because we're not concerned with media.

The media is all dealt with by the clients.

So that's an 80%, 85% gross margin.

All sorts of different considerations.

Yeah, absolutely right.

Because if you're trading managed service, you're including media in that revenue, whereas self-serve is net of media.

So I would say self-serve typically is about two-thirds.

interesting um okay now so so i think i have a good understanding of the story where are you guys now in terms of location what's the team size and where are you based so we're in london we're about 30 people in london we're going through the process of um considering a move to new york or looking to open in new york we're just running through some tests at the moment to um to make sure that there's enough demand there but we believe there is uh

We're in London, but we deliver campaigns all over the world.

So we deliver to about 50 countries at the moment.

We have global campaign activity happening all the time.

But we've managed to do that really from having scalable tech.

I mean, our focus has been very much on building a buy-side platform that is genuinely scalable.

So we can deliver global campaigns without having to go through a manual test process.

There's a thing.

Yeah, I don't know.

I think nowadays because I've been in the industry for 20 years and –

And, you know, after that period of time, you get to know the client base pretty well.

But in the early stages, you know, we were in the early stages, we were we were working out of Gloucestershire, which is, you know, in the west of the country, I was getting a train once a week.

And I would make up all sorts of things to try and get.