James Booth

talking about brands whose campaigns are delivered by our technology, then it's hundreds, hundreds and hundreds.

But if you're talking about actual paying customers, it's much less than that.

Because it's the agencies.

Oh, it's probably in the 20 or 30, you know, maybe, maybe 40, but it's a, you know, it's a much, much smaller number because each of those agency clients have, you know, they have a five, six brands.

Oh yeah, very much so.

Well, Tango Zebra, that would have been probably 2001.

I think for Scooter, it was 2008.

12, maybe 13, 2013, I think.

I think it depends where you count revenue.

Because last year, we hit that £10 million spend on the platform, which was good.

No, that was on the managed service side.

So, you know, and then because we've shifted dramatically to self-serve, our goal for self-serve is $5 million.

Whether or not we get there this year, we don't know.

What did you do on that one last year?

We did $3.5 million.

Yeah, it's aggressive and it's slightly challenging.

The first half of this year has been quieter than it might have been because the market has experienced a little bit of a downturn off the back of some of the concerns around brand safety that some of the brands have shared in market and that's caused some issues for agencies.

But we see that as a real opportunity for us.

The solution we have now is 100% transparent.

It's got all the brand safety elements built into it.