James Booth

And so we're actually...

really excited off the back of that phase in market um whether or not we get to where we want to revenue eyes that's you know we'll we'll see but we we should actually we know we're forecasting profitability for this quarter which uh for us is a good month

Nearly.

Not quite.

So the way it worked was we had about $10 million put through the platform in technical media spend.

Some of that was managed service, and some of it was self-serve.

Oh, I see.

Yeah.

I'm going to have to put a confession here.

I'm not very good at reading business books, but I read Crossing the Chasm years ago, and that's one that everybody reads.

Is there, sorry?

Yeah, well, there are several.

I mean, I tend to follow the guys in our space.

So, you know, I mean, I'm always interested to see what Brian Kelly's doing.

I'm interested to see what the guys from MediaMath and, you know, TradeDesk, those guys are doing.

I mean, I tend to follow the CEOs in our vertical.

Equally, there's a good friend of mine who's CEO of Dentsu Aegis North America.

I always like to see what Rob's doing.

And some of the agency guys are friends of mine, so I like to see what they're doing as well.

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