James Buckley

And then I was thinking I'd get lost.

Not that I'd get lost, but I'd probably take... I only see London as a tube map.

I'd head to another tube station instead of just maybe going... I'd be roughly in the direction that I want to go.

And then I was like, well, I'd need my phone.

I'd have to get maps on my phone and use my phone.

I was like, I wonder if there's a thing that's nice and small and discreet that you can carry about your person...

that just clips onto the bike, pop your phone on.

I know there are ones, you can get ones that have a grip and stuff and you have to twist them.

I'm thinking of something that's super simple that you can put in your breast pocket.

I'm just waiting for you to see if you laugh at the word breast.

And then you just whip it out, pop it on the Oris bike, pop your phone and you know exactly where you're going.

Is there something like that?

James... Is the technology there?

Sure.

There are ways you can mount your phone to a bike.

You're nodding.

No, but I'm just saying, I thought of that and I was like, oh, it probably already exists already.

I might spend the next week or so coming up with inventions.

Maybe this might be a new regular feature.

In fact, get your inventions to me.