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James Catledge

๐Ÿ‘ค Speaker
624 total appearances

Appearances Over Time

Podcast Appearances

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

Yeah. They're huge, huge markup. I think our parks were two or 300 and we're selling about 18, 1900 per year. Yeah. because to hear again is pretty powerful. Of course. To hear again. So I said, just tell me where the licensing is on this stuff, and do I need some type of medical credential? I mean, what are you talking about? Nope.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

Yeah. They're huge, huge markup. I think our parks were two or 300 and we're selling about 18, 1900 per year. Yeah. because to hear again is pretty powerful. Of course. To hear again. So I said, just tell me where the licensing is on this stuff, and do I need some type of medical credential? I mean, what are you talking about? Nope.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

Yeah. They're huge, huge markup. I think our parks were two or 300 and we're selling about 18, 1900 per year. Yeah. because to hear again is pretty powerful. Of course. To hear again. So I said, just tell me where the licensing is on this stuff, and do I need some type of medical credential? I mean, what are you talking about? Nope.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

Yeah, so basically he explains all this to me, drives me down, and everybody he's employed is like triple my age. Like these people are all like, could be my dad or granddad. And I'm thinking, do you want me to manage these people? I'm literally right out of college. He goes, no, you know more than they know about sales. He goes, absolutely. You need to be an energy of these people.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

Yeah, so basically he explains all this to me, drives me down, and everybody he's employed is like triple my age. Like these people are all like, could be my dad or granddad. And I'm thinking, do you want me to manage these people? I'm literally right out of college. He goes, no, you know more than they know about sales. He goes, absolutely. You need to be an energy of these people.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

Yeah, so basically he explains all this to me, drives me down, and everybody he's employed is like triple my age. Like these people are all like, could be my dad or granddad. And I'm thinking, do you want me to manage these people? I'm literally right out of college. He goes, no, you know more than they know about sales. He goes, absolutely. You need to be an energy of these people.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

I said, and you're going back to Salt Lake to run your franchises. I'm just loose down here with your people. He goes, exactly. So this guy put huge trust in me. I was already making, I think 130 was my last year in college. I made 130. Plus I got all this free trade. So it's almost like 200 grand in lifestyle. And so I need to make that. And what year is this? Yeah, by the way, it's a while ago.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

I said, and you're going back to Salt Lake to run your franchises. I'm just loose down here with your people. He goes, exactly. So this guy put huge trust in me. I was already making, I think 130 was my last year in college. I made 130. Plus I got all this free trade. So it's almost like 200 grand in lifestyle. And so I need to make that. And what year is this? Yeah, by the way, it's a while ago.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

I said, and you're going back to Salt Lake to run your franchises. I'm just loose down here with your people. He goes, exactly. So this guy put huge trust in me. I was already making, I think 130 was my last year in college. I made 130. Plus I got all this free trade. So it's almost like 200 grand in lifestyle. And so I need to make that. And what year is this? Yeah, by the way, it's a while ago.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

1991, I left BYU. Okay, so 91. 91, yeah. So I moved down here to Las Vegas where we are, and I take this job. I sign a one-year agreement with him. He's giving me a bonus on every hearing aid, a six-figured flat salary, 100 grand flat, $83.33 a month. I remember the checks, $83.33 a month. And then I want to say it's like $65 on every hearing aid. every ear.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

1991, I left BYU. Okay, so 91. 91, yeah. So I moved down here to Las Vegas where we are, and I take this job. I sign a one-year agreement with him. He's giving me a bonus on every hearing aid, a six-figured flat salary, 100 grand flat, $83.33 a month. I remember the checks, $83.33 a month. And then I want to say it's like $65 on every hearing aid. every ear.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

1991, I left BYU. Okay, so 91. 91, yeah. So I moved down here to Las Vegas where we are, and I take this job. I sign a one-year agreement with him. He's giving me a bonus on every hearing aid, a six-figured flat salary, 100 grand flat, $83.33 a month. I remember the checks, $83.33 a month. And then I want to say it's like $65 on every hearing aid. every ear.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

So there's a huge incentive for me to go store to store, making sure hearing aids are getting sold. And how are you testing? How long is your testing taking? What are you saying? So I'm literally having these older fellows explain to me their process, which they didn't like, you know, it just seems too young to come at them like that.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

So there's a huge incentive for me to go store to store, making sure hearing aids are getting sold. And how are you testing? How long is your testing taking? What are you saying? So I'm literally having these older fellows explain to me their process, which they didn't like, you know, it just seems too young to come at them like that.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

So there's a huge incentive for me to go store to store, making sure hearing aids are getting sold. And how are you testing? How long is your testing taking? What are you saying? So I'm literally having these older fellows explain to me their process, which they didn't like, you know, it just seems too young to come at them like that.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

But I did understand the business dynamics of it and the business model. The other thing that helped me a lot is working in radio sales, I had to understand all these businesses and how they made their money and how they got their customers. I had to intuitively understand to write their ads. Like, what is their customer? How do they get there? What are the dynamics?

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

But I did understand the business dynamics of it and the business model. The other thing that helped me a lot is working in radio sales, I had to understand all these businesses and how they made their money and how they got their customers. I had to intuitively understand to write their ads. Like, what is their customer? How do they get there? What are the dynamics?

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

But I did understand the business dynamics of it and the business model. The other thing that helped me a lot is working in radio sales, I had to understand all these businesses and how they made their money and how they got their customers. I had to intuitively understand to write their ads. Like, what is their customer? How do they get there? What are the dynamics?

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

What are the profit margins on their products? I had to understand all that about all those businesses. And so, in a really weird way, without planning it, I ended up becoming pretty knowledgeable about how businesses work.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

What are the profit margins on their products? I had to understand all that about all those businesses. And so, in a really weird way, without planning it, I ended up becoming pretty knowledgeable about how businesses work.