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James Catledge

๐Ÿ‘ค Speaker
624 total appearances

Appearances Over Time

Podcast Appearances

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

What are the profit margins on their products? I had to understand all that about all those businesses. And so, in a really weird way, without planning it, I ended up becoming pretty knowledgeable about how businesses work.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

yeah right and being able to really provide quickly solutions to those pain points that were very appealing they responded to yeah yeah and by the way when you're spending money that's what a great copywriter does yeah that's exactly and that's what i was i was writing copy and what ended up happening was the the people who make the decision to spend money off the balance sheet

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

yeah right and being able to really provide quickly solutions to those pain points that were very appealing they responded to yeah yeah and by the way when you're spending money that's what a great copywriter does yeah that's exactly and that's what i was i was writing copy and what ended up happening was the the people who make the decision to spend money off the balance sheet

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

yeah right and being able to really provide quickly solutions to those pain points that were very appealing they responded to yeah yeah and by the way when you're spending money that's what a great copywriter does yeah that's exactly and that's what i was i was writing copy and what ended up happening was the the people who make the decision to spend money off the balance sheet

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

the owner of the business, okay? There's rarely a staff member making a decision about how much we will spend of our balance sheet money in this discretionary way. I usually end up meeting with the person who it matters most to. This is not like delegating to someone else to spend someone else's money. So I end up in these conversations and really in a weird way mentors

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

the owner of the business, okay? There's rarely a staff member making a decision about how much we will spend of our balance sheet money in this discretionary way. I usually end up meeting with the person who it matters most to. This is not like delegating to someone else to spend someone else's money. So I end up in these conversations and really in a weird way mentors

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

the owner of the business, okay? There's rarely a staff member making a decision about how much we will spend of our balance sheet money in this discretionary way. I usually end up meeting with the person who it matters most to. This is not like delegating to someone else to spend someone else's money. So I end up in these conversations and really in a weird way mentors

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

all these business owners in a really shadow way, mentoring my young mind about how the world looks, how businesses should look, how they could look. Good businessman, bad businessman. I'm able to observe that quickly, transactionally. So when I moved down here, I understood the hearing in business intuitively. I'd been writing this guy's ads forever.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

all these business owners in a really shadow way, mentoring my young mind about how the world looks, how businesses should look, how they could look. Good businessman, bad businessman. I'm able to observe that quickly, transactionally. So when I moved down here, I understood the hearing in business intuitively. I'd been writing this guy's ads forever.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

all these business owners in a really shadow way, mentoring my young mind about how the world looks, how businesses should look, how they could look. Good businessman, bad businessman. I'm able to observe that quickly, transactionally. So when I moved down here, I understood the hearing in business intuitively. I'd been writing this guy's ads forever.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

And he is a mentor to me, a friend and a mentor. I do it for one year. I'm really bored. I'm bored. I'm in Montgomery Wards. I'm in Sears. I'm in wherever our locations were. We had a freestanding location over here in Tropicana in Pecos, and that's where my office was.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

And he is a mentor to me, a friend and a mentor. I do it for one year. I'm really bored. I'm bored. I'm in Montgomery Wards. I'm in Sears. I'm in wherever our locations were. We had a freestanding location over here in Tropicana in Pecos, and that's where my office was.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

And he is a mentor to me, a friend and a mentor. I do it for one year. I'm really bored. I'm bored. I'm in Montgomery Wards. I'm in Sears. I'm in wherever our locations were. We had a freestanding location over here in Tropicana in Pecos, and that's where my office was.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

and they can't hear it and they can't hear you yeah right exactly you're yelling you're yelling all day yeah and and the wives always can hear and the men usually cannot hear that that was the other day i think that's my choice that may that may be something they worked out it's my choice right what was it there was an old couple on like sort of the late night cup one of the late night shows and they said what's the secret to a long marriage and he's like what he goes i'm sorry he goes

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

and they can't hear it and they can't hear you yeah right exactly you're yelling you're yelling all day yeah and and the wives always can hear and the men usually cannot hear that that was the other day i think that's my choice that may that may be something they worked out it's my choice right what was it there was an old couple on like sort of the late night cup one of the late night shows and they said what's the secret to a long marriage and he's like what he goes i'm sorry he goes

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

and they can't hear it and they can't hear you yeah right exactly you're yelling you're yelling all day yeah and and the wives always can hear and the men usually cannot hear that that was the other day i think that's my choice that may that may be something they worked out it's my choice right what was it there was an old couple on like sort of the late night cup one of the late night shows and they said what's the secret to a long marriage and he's like what he goes i'm sorry he goes

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

So I do that for a year. I'm attending church, still in the Mormon faith, and my bishop is an insurance agent general manager. He's like a GA, general agent for an insurance agency. I don't know anything about insurance. It sounds like a scam. We didn't have any as a kid. My family didn't own any insurance.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

So I do that for a year. I'm attending church, still in the Mormon faith, and my bishop is an insurance agent general manager. He's like a GA, general agent for an insurance agency. I don't know anything about insurance. It sounds like a scam. We didn't have any as a kid. My family didn't own any insurance.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

So I do that for a year. I'm attending church, still in the Mormon faith, and my bishop is an insurance agent general manager. He's like a GA, general agent for an insurance agency. I don't know anything about insurance. It sounds like a scam. We didn't have any as a kid. My family didn't own any insurance.

Escaping the Drift with John Gafford
The Unseen Strength in Setbacks with James Catledge

I don't quite understand the dynamics of paying premiums for 75 years and hoping that when you're gone, some stranger is going to deliver a check to your family for half a million dollars. The whole thing sounded scammy to me, but I liked this guy, this guy's mentor really is this Mormon Bishop. His name is Chris Zockel. And I say that because a lot of people in this town know Chris.