James Dickson
speaker
2,171 appearances
14 recordings
1 series
first heard Mar 2026
last heard 13 Aug
James Dickson’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 14 in all, peaking in Jul 2026 with 5.
Appearances
But before we get to sort of where we want to end up today, let's,
for those people listening to the podcast who might not be aware of the power of events and who and what you are, let's give some context to everybody.
So let's tell us a bit first about yourself, but particularly about what the power of events actually is.
And not to dwell on it too much, but going back to how and when the organisation came about and its birth, if you will, it's strange that it took a catastrophic event for the whole industry to actually make us wake up and realise that actually when it came to representation, it came to telling people outside of our industry what the industry contributes now it works, that we really needed a
body an organization call it what you will to actually represent the entirety of that community because i've said it many many times on on this podcast that when you say i work in the events industry that that the spectrum that that one word encompasses events is is vast you could be a wedding planner you could be a production manager for the live touring industry you both work in the events industry but those roles are wildly wildly different and it's
you know it's so important that an organization like this came along in order to create that joined up thinking for people who are external to the industry i think
Well, I wouldn't say stupid enough to take it on, but having taken it on and having developed to where it is now and where it sits today, that's now also put you in a position to talk about why you're on the podcast today.
The Experience of Work programme is something that is an evolution of
other stages that the Power Events have been involved in.
Tell me a bit about the schools program, because I think that's where we really need to start on this journey to bring us up to speed where we are today.
I mean, that whole schools programme is absolutely critical because one thing I've often considered is that as education continues to reshape itself slowly, but it is reshaping itself, we have traditional academic pathways and then more and more
certainly in higher education, further education, more and more properly structured vocational opportunities are being developed.
And I've always felt that the events industry sits halfway between both of those, between academic learning and vocational learning.
it's almost a 50-50 split.
When I think of my day-to-day job working in a conference or a trade show, doing ops at an event or production managing something, I'm either on my laptop doing some form of form filling or writing emails and I've got to use good written English, I've got to build spreadsheets, et cetera, et cetera.
And then I'll be back on a floor somewhere in a high viz that is very much vocational.
And I think
that there's such a lack of understanding about, A, what the events industry is, and B, whether or not it could be a viable career opportunity to kids from a young age.
And so to get to them while they're 11 to 16, to start actually not just inspiring them, because it's not about inspiration.
The inspiration will come later.
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