James Dickson
speaker
2,171 appearances
14 recordings
1 series
first heard Mar 2026
last heard 13 Aug
James Dickson’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 14 in all, peaking in Jul 2026 with 5.
Appearances
And just referencing again the scale of it, if somebody wants to pre plan a meeting in a certain area of the uh of the show floor and then their next meeting is a completely different area, those who know Excel know that if if you're at complete opposite end.
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ends, it it could take you fifteen, twenty minutes, longer maybe, to to transition from one end to the other.
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Do you build that in to the tech tools that are actually available to attendees now?
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And I guess th those those kind of developments can only
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happen and evolve given the modern way that we can access event data, attendee data, etc.
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Again, when when you think back to twenty five years ago, the very sort of limited data and and very sort of archaic paper weighted data that we had available in terms of attendee numbers, that the inevitably you would be able to speak to them and get a garner a certain amount of feedback from attendees.
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But again, going back to the sort of the tech side of things and we'll we'll
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use that to maybe talk about this this new tech area that you alluded to.
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But you know, the the the data that's now available now must be so much more powerful in order to manipulate and shape how you are, you know, promoting the attendee experience.
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And it it's so important, isn't it, that at the at the B to B level of the travel industry that the people you know d
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if they are wanting to promote tech down to consumer level, it's so important that the that the industry itself understands what's available and what these tools are because it's a it's presumably an e ever evolving landscape.
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Even from the moment that a tech exhibitor books with you, by the time it comes to the actual uh door doors opening on day one, things will have changed with those tech providers.
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Fabulous.
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Um uh outside of the actual Excel footprint, you know, d we've we've referenced on several occasions the sheer scale of it and and the fact that you are now taking all of the available space um in Excel.
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But because of the very nature of the event and given that scale, you will have a vast amount of international visitors coming to the event now, um, which means that presumably your operations must to an extent extend beyond the perimeters of Excel itself.
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I'm thinking of the city airport, I'm thinking of the access that you now have via the Elizabeth line directly into Heathrow Airport, and all of those factors must play a part.
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part in in the organisational aspect of it as well, working outside the boundaries of of the venue itself.
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And of course it's so important g given the very nature of the event itself.
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It is world travel market, you know, that there is an a added level of of pressure, I guess, that, you know, you want to showcase London to an extent uh and make that journey and that travel process as seamless and as easy as possible.
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Um, because I I dare say there is an underlying element of wanting to showcase the actual city itself where the event is being held.
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