James Dixon

speaker

1,536 appearances 9 recordings 1 series first heard Apr 2026 last heard 25 Jun

James Dixon’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 9 in all, peaking in Jun 2026 with 4.

Appearances

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Event Industry News Podcast · 40 years of The Showman's Show with Johnny Lance · 23 Apr 2026 podcast

So it I I guess there's an interesting sort of, you know, paradox there when it comes to outdoor events. matched

one of the the historic strengths of of the event and of the brand has been that matched

Uh it it's it it matched

Presents itself in exactly the way that the exhibitors who are coming to exhibit their trade there do, i.e., it is a very much an outdoor event. matched

It's at Newbury Showgrounds. matched

So, you know, the vast majority of your event is outside. matched

Therefore, you are effectively dealing with the same pitfalls and the same um planning uh and organizational issues as matched

the visitors who are coming to your event, but also for the exhibitors who are there. matched

Does that always sort of give you a sort of a natural synergy with the people that you're serving? matched

always been at Newbury Showground? matched

Yeah, and w when when it comes to showcasing your business, you know, at a trade show, you know, not there's anything wrong with we, you know, with with with the big indoor, you know, sort of tra trade show venues that that that we've got in the country, but there are constraints that come with that. matched

You know, space is is very expensive, you know, uh and when you do stuff indoors and under a roof and you're you know dealing dealing with power and uh it it becomes sort of a costly matched

thing to do and and to to I guess showcase what your exhibitors do day to day. matched

it needs to be in a setting like that. matched

And um I I would imagine that there's a huge amount of creativity that they're afforded by coming to your show that that maybe, you know, w w with other sort of i i indoor related shows that they're not quite afforded that same level of of flexibility and creativity, which is what drives the industry. matched

What um matched

Uh uh over the years that that that you've been involved, um, and and dare I say, you know, maybe maybe you can't quite remember, you know, the 1984 or the 1985 events or the full exhibitor list, but i in terms of how the the actual visitors have evolved over time, um matched

It certainly strikes me in in sort of the the the years that I've worked in the industry in the the since twenty ten that there's more and more events than there have ever been. matched

More and more outdoor events, particularly smaller ones, you know, one or two-day pop-up events run by l local organizations, particularly. matched

Um matched

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