James Dumoulin

speaker
575 appearances 1 recordings 1 series first heard Jun 2026 last heard 7 Jun

James Dumoulin’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
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Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

Appearances

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And before I knew it, I grew a personal channel on TikTok from zero to 800,000 followers and just learned.
That was my skill set.
The one thing that got me to where we are today is I mastered short form viral content.
I've learned a ton about business since then, but that was really my first, I guess, segue into entrepreneurship.
Did you know anything about it?
I didn't know anything about it other than the fact that, you know, one of my favorite things is that going viral is like hitting the lottery, but creating consistent content is like investing in your future.
So I just, it didn't matter.
It didn't matter where I was, you know, during, during COVID, you know, right before I was getting ready to move out to Austin to go to the university of Texas, I was posting every day.
It doesn't matter if I was on a train, a plane, if I was on a boat three times a day, every single day for that entire year.
And that's how I went from zero to 800,000 followers.
Now, as I grew the channel, I started to learn a ton of lessons and was able to scale, you know, other channels prior to scaling, you know, the big one now, which is the School of Hard Knocks.
But I didn't know anything about it going into it other than, you know, with time went on, I learned how to pivot.
I learned hooks.
I learned all these different things to really help me go viral and build a brand.
Authority hack.
You know,
When I started the School of Hard Knocks, it was initially me, my brother, and a childhood friend from the DC area where we were just making content about business.
But we came to the realization early on in growing the channel that nobody gives a shit about three young 20-year-old kids talking about business and giving business advice.
So we're like, you know what?
Let's take our pride and ego out of the way.
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