Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

James Kennedy

๐Ÿ‘ค Speaker
189 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

So, we needed a business which had legs.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

So, I specifically set around looking for something that could be, you know, much more than that.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

I saw Jason Cohen give an amazing talk in 2013 in Las Vegas about the attributes of an ideal business.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

SaaS bootstrap SaaS business.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

And I took that model and I looked around for something that fitted that.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

So Jason advocated you need to be selling B2B for starters, ideally into the finance team, hitting a recurring pain, not be an emergency service, all these things.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

And when my partner, Richard, came up with the actual idea, I realized, hold on, you know, purchase order management actually fits all of that.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

That's exactly what we need.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

It's a big market.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

And, you know, we deliver a lot of value.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

So that rest is history.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

That's what we went for.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

Just over 250 customers.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

Okay, great.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

Yeah, 65.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

So the first two customer were pre-sales, right?

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

So like I said, my partner, Rich, he ran an IT support business in Dublin and two people called him in the same week looking for the same thing, which was an online purchase order management system.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

He Googled, thankfully not very well and could not find one.

SaaS Interviews with CEOs, Startups, Founders
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

So he said to me, hey, do you want to pre-sell this to these two customers, which were UNICEF and Clarins, a cosmetics brand in Ireland?