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James Maslow

๐Ÿ‘ค Speaker
780 total appearances

Appearances Over Time

Podcast Appearances

Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605

Well, it isn't, it isn't.

Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605

Like somebody just, I just did this interesting, it was a country artist, or he was, sorry, he was a country business manager maybe, and he was talking about like your average pretty successful country artist.

Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605

He said, say they make a million dollars a year.

Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605

Sounds like a lot of money.

Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605

but it goes away so fast.

Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605

Your production to get everybody there, salaries, buses, gas, you have to cover everything up front.

Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605

It's a huge portion of what you make.

Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605

If you take home 30 to 40% of your guarantees, you're doing extremely well, and most artists don't do that.

Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605

So already you're down to $300,000 or $400,000 there.

Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605

And then you have commissions, manager, 10 to 15%, business manager, 5%, agent who booked it, 10%.

Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605

You're giving away about 30% pretty damn fast before you've paid taxes.

Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605

then you're paying taxes.

Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605

So you can see how that million dollars got down to like one or two on the ground, maybe if you're smart.

Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605

Wow.

Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605

But of course, the nice thing about then scaling your guarantees and scaling the size of places is your overhead from there to then two, three, four, five, $10 million doesn't necessarily need to change relative to the increase in money you're making.

Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605

Point is, once you've paid for it, you've paid for it.

Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605

So the longer you tour and the more you can make in merchant guarantees, then you can start making real money.

Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605

And you just have to have smart people around you.

Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605

You know, especially like in my world, we split it four ways.

Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605

We really have to be smart about it because everybody's families need to be taken care of.