Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605
Well, it isn't, it isn't.
Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605
Like somebody just, I just did this interesting, it was a country artist, or he was, sorry, he was a country business manager maybe, and he was talking about like your average pretty successful country artist.
Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605
He said, say they make a million dollars a year.
Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605
Sounds like a lot of money.
Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605
but it goes away so fast.
Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605
Your production to get everybody there, salaries, buses, gas, you have to cover everything up front.
Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605
It's a huge portion of what you make.
Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605
If you take home 30 to 40% of your guarantees, you're doing extremely well, and most artists don't do that.
Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605
So already you're down to $300,000 or $400,000 there.
Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605
And then you have commissions, manager, 10 to 15%, business manager, 5%, agent who booked it, 10%.
Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605
You're giving away about 30% pretty damn fast before you've paid taxes.
Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605
then you're paying taxes.
Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605
So you can see how that million dollars got down to like one or two on the ground, maybe if you're smart.
Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605
Wow.
Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605
But of course, the nice thing about then scaling your guarantees and scaling the size of places is your overhead from there to then two, three, four, five, $10 million doesn't necessarily need to change relative to the increase in money you're making.
Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605
Point is, once you've paid for it, you've paid for it.
Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605
So the longer you tour and the more you can make in merchant guarantees, then you can start making real money.
Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605
And you just have to have smart people around you.
Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605
You know, especially like in my world, we split it four ways.
Digital Social Hour
James Maslow: The Viral Photo People Still Believe. I Traced the Story (What I Learned) | DSH #1605
We really have to be smart about it because everybody's families need to be taken care of.