James Maslow

So we have an amazing team, our management, shout out faculty management, Jared Paul.

He's the first person that I went to and had a conversation about truly bringing this thing back together.

And he's been our partner from day one.

And we're very lucky to have him and have his team because they understand this is a business.

We need to give the fans an amazing show and you cannot cut corners there.

But there are ways to make sure you're also not overspending like a lot of artists and you come off of a massive tour and have no money and you wonder why.

We're very lucky to have a team that has helped us avoid that.

I mean, generally speaking, like merch people think like, again, merch, a takeaway from your merch is if you made, back to the 40% mark is pretty good.

Because you have the cost of goods itself, right?

Has to be paid back.

But then what you don't, people don't factor in is the cost of getting merch to venues.

You're paying for trucks.

You're paying for staff.

You're paying for gas.

So again, you know, if you sell a million dollars in merch, your take home might be 400 grand.

That can be a great business.

But generally speaking, merch is a tough,

Merch is a tough business, and it's not where emerging artists make a lot of money.

You have to be selling so much, such volume to make money there, just because the less you buy, the more expensive it is.

Then you go print on demand, like a lot of artists have to do, because there's no upfront costs, and oh my god, they hit you with so many fees.