James McHugh

The Sapient side was a digital consulting business firmly in the technology space.

Right.

So they wanted to build, originally they wanted to build a Salesforce company in the UK.

So this is where the build-operate-transfer came from.

It had taken five years and $6 million to build the original Tequila.

And I believe we could do it for half the price in half the time.

if we didn't have to work as hard to find the customers.

So I said to Sapien, if you can give me your MSAs and your go-to-market.

Master Services Agreement.

So for example, let's say Lloyds Bank.

Sapient have a very large client in Lloyds Bank.

Sapient don't have a Salesforce practice or whatever.

We create a Salesforce practice and then we can knock on the door of Lloyds Bank and say, hey, we don't have to even do paperwork with you.

If you need these services, we can start working tomorrow.

Through Sapient.

That would accelerate our ability to create this business.

So we set up a JV with Sapient.

They owned 20%.

We owned 80%.

And we built it to 100 people in a year.